This audit was generated on July 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nyc dcp | #1 | — |  |     | ||
| personal financeOpportunity | Not ranked | — | — |      | ||
| retirement planning | Not ranked | — | — |      | ||
| investment tracker | Not ranked | — | — |     | ||
| account aggregation | Not ranked | — | — |      | ||
| secure bankingOpportunity | Not ranked | — | — |      | ||
| health savingsOpportunity | Not ranked | — | — |      | ||
| retirement calculatorOpportunity | Not ranked | — | — |     | ||
| multi‑factor authentication | Not ranked | — | — |      | ||
| spanish languageOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
MyChart
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the World Cup
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Chase Mobile
Testerup: Test & Earn Rewards
Progressive
Klarna: Smarter everyday money
Grant Cash Advance
Atlas - Rewards Credit Card
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NYC DCP has a strong product rating and a perfect quality score, but its ASO performance is weak, with only 1 of 10 target keywords ranked and no presence in charts. The highest‑impact opportunity is to capture high‑KEI finance keywords, especially "retirement calculator" and Spanish‑language searches.
The app enjoys a 4.6‑star rating from 1,049 reviews and a 100% quality score, indicating excellent user satisfaction and compliance, which can be highlighted in the store listing to boost conversion.
Only 1 out of 10 analyzed keywords (the brand term "nyc dcp") is ranking (position 1). The Keywords Score is 14%, leaving 9 high‑potential keywords untapped, which directly limits discoverability.
Charts Score is 0%; the app does not appear in Global or Category top charts, reflecting insufficient download momentum and keyword optimization needed to trigger chart placement.
The "retirement calculator" keyword has the highest KEI (1.18) with 52 search volume and moderate difficulty (44). Adding this phrase to the title or short description and reinforcing it in the long description can quickly win rankings.
"Spanish language" shows a strong KEI (0.87) and 48 searches despite a difficulty of 55. Creating a fully localized Spanish store listing (title, description, screenshots) will capture this demand and differentiate from competitors.
Keywords such as "health savings" (KEI 0.69), "personal finance" (KEI 0.61) and "secure banking" (KEI 0.60) are winnable with moderate difficulty. Integrate them naturally into feature lists and bullet points to improve relevance and capture additional traffic.
- 1Add high‑KEI terms (e.g., "Retirement Calculator", "Secure Banking", "Health Savings") to the app title (max 30 chars) and short description.
- 2Create a Spanish language store listing with translated metadata, localized screenshots, and the keyword "Spanish language" in the description.
- 3Rewrite the long description to include dedicated sections for retirement, health savings, and personal finance, embedding the target keywords naturally.
- 4Update visual assets (screenshots, feature graphic) with overlay text that features the new keywords and highlights Spanish support.
- 5Implement an in‑app prompt encouraging users to leave reviews that mention keywords like "retirement calculator" and "secure banking" to generate keyword‑rich user‑generated content.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1801 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NYC DCP?
NYC DCP has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 3, 2026.
On how many keywords does NYC DCP rank?
NYC DCP is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NYC DCP?
Based on shared keyword rankings, the most frequent competitors of NYC DCP are MyChart. These apps appear next to NYC DCP on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NYC DCP in on the Google Play?
NYC DCP is listed in the Finance category on the Google Play.
How can NYC DCP improve its App Store Optimization?
Based on this audit, NYC DCP should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NYC DCP.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.