This audit was generated on July 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| owly | #1 | — |  |     | ||
| baby sleep tracker | Not ranked | — | — |      | ||
| nap scheduleOpportunity | Not ranked | — | — |    | ||
| wake windowsOpportunity | Not ranked | — | — |     | ||
| baby sleep coach | Not ranked | — | — |      | ||
| white noise | Not ranked | — | — |      | ||
| feeding log | Not ranked | — | — |      | ||
| solids tracker | Not ranked | — | — |      | ||
| allergy trackerOpportunity | Not ranked | — | — |      | ||
| ai sleep insights | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Holy Owly - languages for kids
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Parenting chart position
Eyezy: GPS phone tracker
FamilyAlbum - Photo Sharing
Pregnancy App & Baby Tracker
AppClose: Co-Parent Essentials
Findmykids: Parental Control
Microsoft Family Safety
Pregnancy Tracker & Baby App
Pregnancy + | Tracker App
Bark - Parental Controls
Huckleberry: Baby Tracker
Kids360: Parental Control App
Phone Number Location Tracker
Hearty App: Everyday Bonding
Precious - AI Photo Studio
FlashGet Kids:parental control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Owly ranks #1 for its brand keyword but overall ASO performance is poor, with only 1 of 10 target keywords ranked and no chart or rating signals. Immediate focus should be on expanding keyword coverage and building social proof.
The keyword "owly" is ranked #1 with a traffic score of 77 and an excellent KEI of 1.67, giving the app immediate visibility for its brand name.
Only 1 of the 10 targeted keywords is ranked (10% keyword score), resulting in a visibility score of 19/100 and no presence in global or category charts.
The app has 0 reviews and no rating, contributing to a low Quality Score (50%) and reducing trust signals that affect conversion and ranking.
"nap schedule" has a traffic of 25, difficulty 39 and a solid KEI of 0.64. Ranking for this term could instantly boost visibility in a core user intent segment.
Both "wake windows" (traffic 25, difficulty 40, KEI 0.63) and "allergy tracker" (traffic 25, difficulty 41, KEI 0.61) are winnable, high‑efficiency keywords that align with the app's feature set.
- 1Revise the app title (≤30 chars) and short description to embed high‑KEI keywords such as "Nap Schedule" and "Wake Windows" while preserving brand identity.
- 2Rewrite the long description, adding natural language sections for "nap schedule", "wake windows", and "allergy tracker" and include the keyword "white noise" where relevant.
- 3Implement an in‑app prompt after 3‑5 uses to request a 5‑star review, aiming for at least 20 reviews within the next 30 days to lift the Quality Score.
- 4Create new screenshots and a short video that highlight AI‑driven sleep insights, white‑noise playback, and allergy‑tracking features to improve conversion and support keyword relevance.
- 5Monitor ranking weekly for the three target keywords; once ranked, boost visibility further with localized metadata for top‑performing markets (e.g., US, UK, AU).
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3043 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Owly: Baby Sleep Tracker?
Owly: Baby Sleep Tracker has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 7, 2026.
On how many keywords does Owly: Baby Sleep Tracker rank?
Owly: Baby Sleep Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Owly: Baby Sleep Tracker?
Based on shared keyword rankings, the most frequent competitors of Owly: Baby Sleep Tracker are Holy Owly - languages for kids. These apps appear next to Owly: Baby Sleep Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Owly: Baby Sleep Tracker in on the Google Play?
Owly: Baby Sleep Tracker is listed in the Parenting category on the Google Play.
How can Owly: Baby Sleep Tracker improve its App Store Optimization?
Based on this audit, Owly: Baby Sleep Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Owly: Baby Sleep Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.