This audit was generated on July 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shellpoint | #1 | — |  |     | ||
| mortgage payments | Not ranked | — | — |      | ||
| loan tracker | Not ranked | — | — |      | ||
| mortgage appOpportunity | Not ranked | — | — |   | ||
| payment schedule | Not ranked | — | — |     | ||
| loan documentsOpportunity | Not ranked | — | — |      | ||
| mortgage statements | Not ranked | — | — |    | ||
| online mortgage | Not ranked | — | — | | ||
| recurring paymentsOpportunity | Not ranked | — | — |     | ||
| loan details | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
ChargePoint
Maps & Navigation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the World Cup
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
OnePay – Mobile Banking
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Chase Mobile
Propel EBT & SNAP Benefits
Testerup: Test & Earn Rewards
Cleo AI: Cash Advance & Money
Progressive
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Shellpoint enjoys strong brand visibility with a #1 ranking for its name, but overall ASO performance is poor (15/100) due to minimal keyword coverage and absence from charts. The highest priority is to capture high‑KEI, winnable keywords such as “mortgage app”, “loan documents” and “recurring payments”.
The app’s brand term “shellpoint” ranks #1 with a traffic potential of 25 and a moderate KEI of 0.48, confirming strong brand recognition and a solid foundation for ASO growth.
Only 1 of the 10 analyzed keywords is ranked (13% keyword score) and the app has no presence in global or category charts, driving the overall visibility score down to 15/100.
The keyword “mortgage app” has traffic 20, low difficulty 26 and a high KEI of 0.77, yet the app is not ranking for it. Capturing this term could add a sizable search volume with minimal competition.
With traffic 25, difficulty 38 and KEI 0.66, “loan documents” is a winnable, high‑value term that currently yields no ranking. Incorporating it into metadata can boost discoverability among users seeking documentation features.
The phrase “recurring payments” offers traffic 25, difficulty 38 and KEI 0.66. Because the app already supports recurring payment scheduling, highlighting this term can attract highly relevant traffic.
The app is not listed in any Google Play charts (global or category), which limits organic discovery and credibility. This is directly tied to the limited keyword set and low ranking density.
- 1Revise the app title to include the brand and a primary keyword, e.g., “Shellpoint Mortgage App – Loan Documents & Payments”.
- 2Update the short and full description to naturally embed the target keywords: “mortgage app”, “loan documents”, “recurring payments”, plus related terms like “mortgage payments” and “payment schedule”.
- 3Add keyword‑rich overlay text to screenshots and the feature graphic, emphasizing the newly targeted phrases.
- 4Create localized description variants for key markets, inserting the same high‑KEI keywords in the local language.
- 5Launch a short‑term Google Play Store ad campaign focused on the “mortgage app” keyword to seed impressions and accelerate ranking.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shellpoint?
Shellpoint has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 7, 2026.
On how many keywords does Shellpoint rank?
Shellpoint is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shellpoint?
Based on shared keyword rankings, the most frequent competitors of Shellpoint are ChargePoint. These apps appear next to Shellpoint on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shellpoint in on the Google Play?
Shellpoint is listed in the Finance category on the Google Play.
How can Shellpoint improve its App Store Optimization?
Based on this audit, Shellpoint should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shellpoint.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.