This audit was generated on July 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cobalt | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| check balance | Not ranked | — | — |      | ||
| transfer funds | Not ranked | — | — |      | ||
| deposit checksOpportunity | Not ranked | — | — |      | ||
| view transactions | Not ranked | — | — |      | ||
| credit score | Not ranked | — | — |      | ||
| bill payment | Not ranked | — | — |      | ||
| transaction history | Not ranked | — | — |    | ||
| approve transaction | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
White Cobalt: Media downloader
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Cleo AI: Cash Advance & Money
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Cobalt Mobile Banking enjoys strong brand authority (rank #1 for "cobalt") and high quality (90% score, 4.8★ rating), but its ASO performance is weak with a 17% keyword score and no chart visibility. The top priority is to capture high‑KEI generic keywords, especially "deposit checks," to improve discoverability in the finance category.
The app ranks #1 for the brand term "cobalt" with traffic 60 and KEI 0.87, providing a solid foundation for organic visibility. Maintain this position by ensuring the brand term stays in the title and short description.
Only 1 out of the 10 target keywords is ranked, yielding a 17% keyword score. This leaves large search demand untapped, especially for core banking functions.
The high‑KEI keyword "deposit checks" (traffic 52, difficulty 57, KEI 0.91) is not ranked. Optimizing the listing for this term can drive a sizable increase in impressions and installs.
Keywords "credit score" (KEI 0.69), "bill payment" (KEI 0.76) and "mobile banking" (KEI 0.30) have respectable demand and moderate difficulty yet the app is unranked. Prioritize these after securing "deposit checks."
Charts score is 0% with no global or category placement, limiting organic momentum. Improving installs and encouraging five‑star reviews will help the app break into the finance top charts.
- 1Add "Deposit Checks" to the app title (if possible) or prominently in the short description and repeat in the long description.
- 2Incorporate other high‑KEI terms—"credit score," "bill payment," "mobile banking"—naturally within the first 250 characters of the description.
- 3Create separate localized screenshots and feature graphics that highlight check‑deposit, credit score monitoring, and bill‑pay features.
- 4Launch an in‑app incentive (e.g., one‑month fee waiver) to boost new downloads and solicit 5‑star reviews, aiming to improve chart rankings.
- 5Monitor keyword rankings weekly and adjust keyword density to stay below Google Play’s 30‑character repetition limit while expanding the keyword set to at least 15 relevant terms.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Cobalt Mobile Banking?
Cobalt Mobile Banking has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 9, 2026.
On how many keywords does Cobalt Mobile Banking rank?
Cobalt Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Cobalt Mobile Banking?
Based on shared keyword rankings, the most frequent competitors of Cobalt Mobile Banking are White Cobalt: Media downloader. These apps appear next to Cobalt Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Cobalt Mobile Banking in on the Google Play?
Cobalt Mobile Banking is listed in the Finance category on the Google Play.
How can Cobalt Mobile Banking improve its App Store Optimization?
Based on this audit, Cobalt Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cobalt Mobile Banking.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.