How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| schwab advisor center | #1 | — |  |     | ||
| schwab mobile | #2 | | | | ||
| investment advisor | #14 |  |  |      | ||
| advisor support | #23 |  |  |      | ||
| client account management | Not ranked | — | — |      | ||
| mobile trading | Not ranked | — | — |     | ||
| check depositOpportunity | Not ranked | — | — |      | ||
| account balance | Not ranked | — | — |      | ||
| portfolio monitoring | Not ranked | — | — |      | ||
| mobile brokerage | Not ranked | — | — |   |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Schwab Advisor Center® Mobile holds strong brand visibility with top‑1 and top‑2 rankings for core brand keywords, but its overall visibility score is low (49/100) due to poor chart presence and a modest quality rating. Immediate focus should be on capturing the high‑KEI “check deposit” keyword and improving user rating to boost discoverability.
The app ranks #1 for "schwab advisor center" (traffic 36, KEI 0.69) and #2 for "schwab mobile" (traffic 58, KEI 0.98), indicating strong brand‑keyword authority. Leverage this by keeping the brand name at the front of the title.
Both ranked keywords have KEI above 0.6, showing efficient traffic capture relative to difficulty. Maintaining relevance for these terms will sustain current traffic while you expand into new keywords.
Overall visibility is 49/100 and the chart score is 0%, meaning the app does not appear in top‑charts for its category. This limits organic discovery and should be addressed by improving conversion metrics and keyword breadth.
Quality score is 53% and the app rating sits at 3.3★ with only 62 reviews, which harms conversion and ranking potential. Boosting the rating and review count is critical for both ASO and user trust.
The high‑KEI keyword "check deposit" (traffic 49, difficulty 49, KEI = 1) is a winnable term the app does not currently rank for. Adding this phrase to the title, short description, and supporting assets can quickly generate new organic installs.
Actionable recommendations to improve your visibility
Your description is 1632 characters, providing good keyword density and information for users.
Ranking in top 10 for 1 keyword(s): schwab mobile.
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Schwab Advisor Center® Mobile has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 9, 2026.
Schwab Advisor Center® Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Schwab Advisor Center® Mobile are Schwab Mobile, Value Research Advisor, Finhabits: Invest My Money. These apps appear next to Schwab Advisor Center® Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Schwab Advisor Center® Mobile is listed in the Finance category on the Google Play.
Based on this audit, Schwab Advisor Center® Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Schwab Advisor Center® Mobile.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US