This audit was generated on July 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| schwab advisor center | #1 | — |  |     | ||
| schwab mobile | #2 | | | | ||
| investment advisor | #14 |  |  |      | ||
| advisor support | #23 |  |  |      | ||
| client account management | Not ranked | — | — |      | ||
| mobile trading | Not ranked | — | — |     | ||
| check depositOpportunity | Not ranked | — | — |      | ||
| account balance | Not ranked | — | — |      | ||
| portfolio monitoring | Not ranked | — | — |      | ||
| mobile brokerage | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Value Research Advisor
Finance
Advisor App
Business
Schwab Mobile
Finance
Finhabits: Invest My Money
Finance
Purple Advisors
Lifestyle
thinkorswim Mobile: Trading
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the World Cup
Trump Accounts: Official App
Cash App
Freecash: Earn Money
Venmo
PayPal - Pay, Send, Save
OnePay – Mobile Banking
Capital One Mobile
Chime® – Fee-Free Banking
Google Wallet
Progressive
Chase Mobile
Testerup: Test & Earn Rewards
Cleo AI: Cash Advance & Money
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Schwab Advisor Center® Mobile holds strong brand visibility with top‑1 and top‑2 rankings for core brand keywords, but its overall visibility score is low (49/100) due to poor chart presence and a modest quality rating. Immediate focus should be on capturing the high‑KEI “check deposit” keyword and improving user rating to boost discoverability.
The app ranks #1 for "schwab advisor center" (traffic 36, KEI 0.69) and #2 for "schwab mobile" (traffic 58, KEI 0.98), indicating strong brand‑keyword authority. Leverage this by keeping the brand name at the front of the title.
Both ranked keywords have KEI above 0.6, showing efficient traffic capture relative to difficulty. Maintaining relevance for these terms will sustain current traffic while you expand into new keywords.
Overall visibility is 49/100 and the chart score is 0%, meaning the app does not appear in top‑charts for its category. This limits organic discovery and should be addressed by improving conversion metrics and keyword breadth.
Quality score is 53% and the app rating sits at 3.3★ with only 62 reviews, which harms conversion and ranking potential. Boosting the rating and review count is critical for both ASO and user trust.
The high‑KEI keyword "check deposit" (traffic 49, difficulty 49, KEI = 1) is a winnable term the app does not currently rank for. Adding this phrase to the title, short description, and supporting assets can quickly generate new organic installs.
- 1Add the exact phrase "check deposit" to the app title (or subtitle) and short description, and showcase the feature in at least one screenshot with a caption.
- 2Implement an in‑app rating prompt after a successful check‑deposit action to drive 5‑star reviews and increase the total review count.
- 3Refresh the store listing bullet points to include high‑traffic terms like "investment advisor" and "mobile trading" while preserving the brand focus.
- 4Produce a 15‑second promo video highlighting remote account management and check‑deposit capabilities to improve user engagement and help the app enter top‑charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1632 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): schwab mobile.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Schwab Advisor Center® Mobile?
Schwab Advisor Center® Mobile has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 9, 2026.
On how many keywords does Schwab Advisor Center® Mobile rank?
Schwab Advisor Center® Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Schwab Advisor Center® Mobile?
Based on shared keyword rankings, the most frequent competitors of Schwab Advisor Center® Mobile are Schwab Mobile, Value Research Advisor, Finhabits: Invest My Money. These apps appear next to Schwab Advisor Center® Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Schwab Advisor Center® Mobile in on the Google Play?
Schwab Advisor Center® Mobile is listed in the Finance category on the Google Play.
How can Schwab Advisor Center® Mobile improve its App Store Optimization?
Based on this audit, Schwab Advisor Center® Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Schwab Advisor Center® Mobile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.