This audit was generated on March 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calite | #1 | — |  |     | ||
| ai calorie tracker | #56 |  |  |   | ||
| calorie counter | #63 |  |  |     | ||
| food photo trackerOpportunity | Not ranked | — | — |     | ||
| macro tracker | Not ranked | — | — |    | ||
| nutrition coachOpportunity | Not ranked | — | — |      | ||
| meal planner | Not ranked | — | — |      | ||
| weight loss trackerOpportunity | Not ranked | — | — |     | ||
| keto diet appOpportunity | Not ranked | — | — |      | ||
| intermittent fasting trackerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Cal Pal -AI Calorie Tracker
Health & Fitness
Calorie Counter & Weight Loss
Health & Fitness
Cal AI - Food Calorie Tracker
Health & Fitness
Fastic Weight Loss & Fasting
Health & Fitness
Calorie Counting for Deficit
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Tracker
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
healow
AllTrails: Hike, Bike & Run
Step Tracker Launcher
Lazy exercise at home
MyFitnessPal: Calorie Counter
Step Counter - Pedometer
BitePal: AI Calorie Counter
Strava: Run, Bike, Hike
FunSteps
Flo Ovulation & Period Tracker
Blood Pressure Log
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Calite’s ASO is weak overall (22/100) with a decent brand‑keyword rank (calite #1) but poor visibility for high‑traffic keywords and no category ranking. Immediate focus should be on expanding keyword coverage and boosting app quality to improve rankings and downloads.
The app’s own name "calite" ranks #1 with 69 traffic and moderate difficulty (37), giving a solid entry point for discovery. Leverage this by keeping the brand name prominent in the title and short description.
Only 3 of the 10 target keywords are ranked (26% score). High‑traffic terms like "calorie counter" (rank 63, traffic 81, difficulty 84) and "ai calorie tracker" (rank 56, traffic 82, difficulty 67) are far from the top, limiting exposure.
The app is not listed in the Health & Fitness category charts, meaning it receives no organic boost from category rankings. This is a major visibility gap.
Keywords with traffic 70‑80 and difficulty 40‑55 (e.g., "food photo tracker" difficulty 40, "macro tracker" difficulty 63, "nutrition coach" difficulty 48) are reachable with on‑page optimization and localized assets. Adding them to the title, short description, and long description can lift rankings quickly.
The current quality score is 38%. Addressing crash reports, startup speed, and UI polish, plus soliciting more positive reviews (currently only 35 reviews, 3.7★), will raise the score and positively impact rankings.
- 1Revise the title to include a high‑traffic keyword (e.g., "Calite – AI Calorie Counter & Food Photo Tracker").
- 2Rewrite the short and full description to embed at least 5 additional target keywords naturally, focusing on medium‑difficulty terms.
- 3Create new localized screenshots and a short video that highlight the AI chat coach and instant photo logging to boost conversion and quality metrics.
- 4Launch an in‑app prompt campaign to encourage 5‑star reviews after successful logging sessions, aiming to increase rating above 4.0.
- 5Fix reported stability issues and improve app start‑up time to raise the overall quality score above 60%.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calite - AI Calorie Counter?
Calite - AI Calorie Counter has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 13, 2026.
On how many keywords does Calite - AI Calorie Counter rank?
Calite - AI Calorie Counter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calite - AI Calorie Counter?
Based on shared keyword rankings, the most frequent competitors of Calite - AI Calorie Counter are Cal AI - Food Calorie Tracker, Cal Pal -AI Calorie Tracker, Fastic Weight Loss & Fasting. These apps appear next to Calite - AI Calorie Counter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calite - AI Calorie Counter in on the Google Play?
Calite - AI Calorie Counter is listed in the Health & Fitness category on the Google Play.
How can Calite - AI Calorie Counter improve its App Store Optimization?
Based on this audit, Calite - AI Calorie Counter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calite - AI Calorie Counter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.