This audit was generated on July 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gymboree | #1 | — |  |     | ||
| kids clothing | #13 |  |  |     | ||
| kids store | #27 |  |  |   | ||
| kids apparel | #30 |  |  |   | ||
| kids shoesOpportunity | #95 |  |  |    | ||
| toddler fashion | Not ranked | — | — |     | ||
| kids outfits | Not ranked | — | — |   | ||
| family shopping | Not ranked | — | — |     | ||
| kids dresses | Not ranked | — | — |  | ||
| kids pajamas | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CIDER - Clothing & Fashion
Shopping
adidas: Shop Shoes & Clothing
Shopping
Alibaba.com - B2B marketplace
Shopping
Babyshop - بيبي شوب
Shopping
Gymboree Juego y Música
Education
Fashion Nova: Trendy Shopping
Shopping
Garage: Online Fashion
Shopping
OZON: товары, одежда, билеты
Shopping
Baby Panda's Town: Mall
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Walmart: Shopping & Savings
Whatnot: Shop, Sell, Connect
Depop - Buy & Sell Clothes
SHEIN-Shopping Online
Vinted: Shop & sell pre-loved
AliExpress - Shopping App
Shop
Amazon Shopping
Lidl Plus
DealSeek: Coupons & Discounts
Fetch: Receipts For Gift Cards
eBay online shopping & selling
Koupon: Real Deals & Codes
Sam's Club: Shopping & Savings
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Gymboree enjoys strong brand visibility with the keyword "gymboree" ranking #1, but overall ASO performance is weak (40/100) due to low chart presence and limited keyword coverage. Immediate focus should be on winning high‑KEI keywords and boosting category ranking.
The brand term "gymboree" ranks #1 with a KEI of 1.14 (excellent), driving the majority of organic visibility. Leverage this by keeping the brand name front‑and‑center in the title and metadata.
Visibility score is 40/100 and the app is not ranked in the Shopping category or any global charts, limiting discovery through browse. This is a critical gap that must be addressed to improve overall store presence.
Only 5 of the 10 analyzed keywords are ranked; 5 high‑traffic keywords (e.g., "toddler fashion", "kids outfits") are missing entirely, indicating missed opportunities in the search funnel.
The "kids shoes" keyword has a good KEI of 0.91 but the app ranks only #95. Optimizing for this term can quickly capture demand and lift overall keyword score.
Keywords like "kids clothing" (rank 13, KEI 0.44), "kids apparel" (rank 30, KEI 0.51) and "kids store" (rank 27, KEI 0.48) have moderate efficiency. Moving them into the top 10 will boost traffic without huge competition.
- 1Add high‑KEI terms (e.g., "Kids Shoes", "Kids Clothing") to the app title and short description, while retaining the brand name.
- 2Rewrite the long description to naturally include missing high‑traffic keywords (toddler fashion, kids outfits, kids dresses, kids pajamas) and reinforce existing moderate‑KEI terms.
- 3Run A/B tests on title/short description combinations to improve click‑through rate and monitor keyword ranking shifts.
- 4Localize title and keyword assets for top markets (US, UK, Canada, AU) to capture regional search volume and improve category ranking.
- 5Launch a short‑term Google Play install campaign or feature placement to drive installs, improve ranking velocity, and push the app into the Shopping category charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1675 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Gymboree?
Gymboree has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 18, 2026.
On how many keywords does Gymboree rank?
Gymboree is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Gymboree?
Based on shared keyword rankings, the most frequent competitors of Gymboree are Gymboree Juego y Música, CIDER - Clothing & Fashion, Fashion Nova: Trendy Shopping. These apps appear next to Gymboree on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Gymboree in on the Google Play?
Gymboree is listed in the Shopping category on the Google Play.
How can Gymboree improve its App Store Optimization?
Based on this audit, Gymboree should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Gymboree.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.