This audit was generated on July 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| metro credit union | #2 |  |  |    | ||
| omaha banking | #3 |  |  |   | ||
| mobile banking | Not ranked | — | — |      | ||
| check balance | Not ranked | — | — |      | ||
| transfer funds | Not ranked | — | — |     | ||
| bill payment | Not ranked | — | — |      | ||
| find atm | Not ranked | — | — |      | ||
| branch locatorOpportunity | Not ranked | — | — |      | ||
| transaction history | Not ranked | — | — |     | ||
| local branch contact | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Metro Credit Union Mobile
Finance
Mobile Omaha
Tools
myMetro®
Communication
FNBO
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Kalshi: Trade the World Cup
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Trump Accounts: Official App
Capital One Mobile
Google Wallet
Progressive
Chase Mobile
Wells Fargo Mobile®
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys strong brand authority and excellent user ratings, but its keyword footprint is thin, ranking for only 2 of 10 target terms. Immediate focus should be expanding high‑KEI keywords like "branch locator" and "bill payment" to boost visibility.
The app ranks #2 for "metro credit union" with a traffic score of 42 and a KEI of 0.88, indicating strong brand search capture. Leverage this by keeping the brand name front‑and‑center in the title and metadata.
Quality Score is 100% and the app holds a 4.8‑star rating from 4,211 reviews, which drives conversion and organic lift. Maintain this by prompting satisfied users for reviews after key actions.
Only 2 of the 10 analyzed keywords are ranking, yielding a Keywords Score of 64% and a Visibility Score of 56/100. This thin footprint restricts discoverability across broader banking queries.
The app does not rank for several high‑KEI opportunities such as "branch locator" (traffic 20, KEI 0.69) and "bill payment" (traffic 48, KEI 0.76). Absence from these searches limits high‑intent traffic.
"branch locator" is a winnable keyword with low difficulty (29) and a good KEI (0.69). Integrate this phrase into the title, short description, and screenshot overlays to capture local search intent.
Keywords "bill payment" (KEI 0.76) and "find atm" (KEI 0.53) are strong, moderately easy to rank, and align with core app functions. Highlight these features in the short description and bullet‑point list of the long description.
- 1Update app title to include a high‑KEI term, e.g., "Metro Credit Union – Mobile Banking & Branch Locator".
- 2Revise short description to feature "Bill Pay, Transfer Funds, Find ATMs, Branch Locator".
- 3Rewrite long description with early placement of "branch locator", "bill payment", and "find atm" keywords, using concise bullet points.
- 4Create localized screenshots with text overlays that showcase the branch locator, bill payment, and ATM finder features.
- 5Implement an in‑app prompt after successful transactions encouraging users to rate the app, sustaining the 4.8‑star rating.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): omaha banking.
Short description
Your app description is only 352 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Metro Credit Union - Omaha?
Metro Credit Union - Omaha has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 19, 2026.
On how many keywords does Metro Credit Union - Omaha rank?
Metro Credit Union - Omaha is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Metro Credit Union - Omaha?
Based on shared keyword rankings, the most frequent competitors of Metro Credit Union - Omaha are Metro Credit Union Mobile, myMetro®, Mobile Omaha. These apps appear next to Metro Credit Union - Omaha on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Metro Credit Union - Omaha in on the Google Play?
Metro Credit Union - Omaha is listed in the Finance category on the Google Play.
How can Metro Credit Union - Omaha improve its App Store Optimization?
Based on this audit, Metro Credit Union - Omaha should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Metro Credit Union - Omaha.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.