This audit was generated on July 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| holman insights | #1 | Live trend | — |  | |||
| fleet managementOpportunity | Not ranked | Live trend | — | — | |||
| driver tracking | Not ranked | Live trend | — | — | |||
| maintenance approval | Not ranked | Live trend | — | — | |||
| fuel cardOpportunity | Not ranked | Live trend | — | — | |||
| roadside assistance | Not ranked | Live trend | — | — | |||
| mileage tracker | Not ranked | Live trend | — | — | |||
| vehicle alerts | Not ranked | Live trend | — | — | |||
| support center | Not ranked | Live trend | — | — | |||
| vendor finder | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Insight Timer - Meditation App
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Holman Insights has a strong quality score and brand visibility but suffers from very low keyword coverage and no category chart presence. The primary priority is to capture high‑KEI keywords like “fleet management” and “fuel card” to lift the overall visibility score.
The app boasts an 88% quality score and a solid 4.4‑star rating from 1,752 reviews, indicating good user satisfaction and app performance. Leverage this by highlighting user testimonials in the description to maintain trust.
The exact‑match keyword "holman insights" ranks #1 with a KEI of 1.19, securing top‑of‑search visibility for the brand name. Continue reinforcing the brand term in the title and short description to protect this position.
Only 1 out of 10 target keywords is ranked, resulting in a 17% keyword score and a visibility rating of 18/100. This limits discoverability for core functional terms like "fleet management" and "fuel card".
The app is not appearing in any Auto & Vehicles charts, which prevents organic boost from Google Play’s top‑list algorithms. Absence from category rankings further suppresses visibility.
The keyword "fleet management" has excellent KEI (1.05) and 40 monthly searches, yet the app is not ranking. Adding this term to the title, short description, and bullet points can quickly capture demand.
"Fuel card" offers good KEI (0.63) with 25 searches and moderate difficulty. Incorporating this phrase in the description and using it as a tag will open a new, relevant search stream.
- 1Add "fleet management" and "fuel card" to the app title (if length permits) and short description.
- 2Rewrite the long description to naturally include high‑KEI terms: fleet management, fuel card, maintenance approval, vendor finder, and mileage tracker.
- 3Utilize Google Play's keyword tags/metadata fields for the same high‑KEI keywords and ensure they appear in bullet‑point features.
- 4Encourage satisfied users to leave 5‑star reviews, especially after using the Support Center or completing a maintenance PO approval.
- 5Submit the app for inclusion in the Auto & Vehicles category charts by meeting Google Play's engagement and download thresholds.
Category Ranking
Auto & Vehicles chart position
ParkMobile: Park. Pay. Go.
CARFAX - New & Used Cars
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CarGurus: Used & New Cars
Shell: Fuel, Charge & More
PayByPhone
Boat Trader
Autotrader: Shop Cars For Sale
Cars.com: Buy and sell cars
KeyConnect Digital Car Key
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Holman Insights?
Holman Insights has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 20, 2026.
On how many keywords does Holman Insights rank?
Holman Insights is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Holman Insights?
Based on shared keyword rankings, the most frequent competitors of Holman Insights are Insight Timer - Meditation App. These apps appear next to Holman Insights on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Holman Insights in on the Google Play?
Holman Insights is listed in the Auto & Vehicles category on the Google Play.
How can Holman Insights improve its App Store Optimization?
Based on this audit, Holman Insights should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Holman Insights.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.