This audit was generated on July 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mido | #1 | — |  |     | ||
| mido 2026 | #1 | — | |   | ||
| mido magazine | #1 | — |  |   | ||
| eyewear news | Not ranked | — | — |      | ||
| optical event | Not ranked | — | — |      | ||
| fashion eyewear | Not ranked | — | — |     | ||
| optician news | Not ranked | — | — |      | ||
| eye fashion | Not ranked | — | — |    | ||
| eyewear trends | Not ranked | — | — |  | ||
| eyewear conference | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
MIDO Mi Salud
Health & Fitness
ZINIO - Magazine Newsstand
News & Magazines
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Polymarket
Life360: Family Safety & GPS
T-Life
VYBS: Play & Earn Rewards
DailyGift: Earn Reward
Ring - Always Home
Lemon8 - Lifestyle Community
Amazon Alexa
KashKick: Get paid to have fun
Nextdoor: Neighborhood Network
Google Home
LG ThinQ
myPurina – Pet Rewards App
Cash Giraffe: Real Money Games
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MIDO ranks #1 for its core brand terms but suffers from a very low overall visibility score (14/100) and poor category presence. Immediate focus should be on leveraging high‑KEI long‑tail keywords and boosting app quality assets to improve rankings and user perception.
The app holds #1 positions for "mido", "mido 2026" and "mido magazine", each with solid traffic (84, 19, 15) and a combined KEI of 2.3, confirming strong brand awareness.
The primary keyword "mido" has a KEI of 1.68 (excellent), indicating the brand term is efficiently captured and should be retained in the title and short description.
Overall visibility score is 14/100 and the app is not ranked in any global or category charts, reflecting minimal organic discovery beyond brand terms.
Only 3 of the 10 analyzed keywords are ranked; high‑traffic terms like "eyewear trends" and "fashion eyewear" are absent, limiting exposure to broader audiences.
"optical event" shows a good KEI of 0.62 (traffic 8, difficulty 13). Adding this phrase to the title, short description, and a dedicated section in the long description can capture a niche but efficient search segment.
With a moderate KEI of 0.45 (traffic 25, difficulty 56), "eye fashion" is a winnable long‑tail keyword. Include it in bullet points and screenshots captions to improve relevance.
- 1Integrate high‑KEI keywords ("optical event", "eye fashion") naturally into the app title, short description, and long description.
- 2Create dedicated content sections (e.g., "Latest Optical Events", "Eye Fashion Trends") to increase keyword density without keyword stuffing.
- 3Upgrade visual assets: add high‑resolution screenshots, an app preview video, and localized images to raise the quality score above 50%.
- 4Launch a review acquisition campaign (in‑app prompt after key interactions) to boost rating and increase the number of reviews beyond the current 71.
- 5Promote the app on MIDO's social channels and industry blogs to generate external backlinks and drive organic installs, aiding chart visibility.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MIDO?
MIDO has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 21, 2026.
On how many keywords does MIDO rank?
MIDO is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MIDO?
Based on shared keyword rankings, the most frequent competitors of MIDO are MIDO Mi Salud, ZINIO - Magazine Newsstand. These apps appear next to MIDO on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MIDO in on the Google Play?
MIDO is listed in the Lifestyle category on the Google Play.
How can MIDO improve its App Store Optimization?
Based on this audit, MIDO should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MIDO.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.