This audit was generated on July 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| oznr | #1 | — |  |     | ||
| craft beer | #46 |  |  |     ![Craft Beer Brewing [BrewCraft]](https://ygaakojdxtvulmybdwxk.supabase.co/storage/v1/object/public/applyra/icons/gplay/com.HopTechs.Brew_Craft_beer_brewing.png){kind=icon} | ||
| limited editionOpportunity | Not ranked | — | — |      | ||
| brewery pickup | Not ranked | — | — |      | ||
| festival tickets | Not ranked | — | — |      | ||
| bottle club | Not ranked | — | — |      | ||
| distilleryOpportunity | Not ranked | — | — |      | ||
| meadOpportunity | Not ranked | — | — |      | ||
| brewery events | Not ranked | — | — |  | ||
| beer subscription | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Forte Beer
Food & Drink
Ozarke
Shopping
BeerPass
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
7-Eleven: Rewards & Shopping
Uber Eats: Food and Grocery
Domino's Pizza USA
Instacart: Get Food Delivery
Yelp: Food, Delivery & Reviews
BURGER KING® App
Chick-fil-A®
ReciMe: Recipes & Meal Planner
Starbucks
Little Caesars
Dutch Bros
Too Good To Go: Save Good Food
Pizza Hut - Delivery & Takeout
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Oznr enjoys strong brand visibility (rank #1 for its own name) and excellent quality metrics, but its overall ASO health is low due to poor keyword coverage and no presence in charts or category rankings. The immediate priority is to capture high‑KEI, winnable keywords (mead, limited edition, distillery) to boost discoverability.
The app ranks #1 for the brand term "oznr" with a KEI of 3.57, indicating strong brand recall and low competition. Leverage this by reinforcing the brand name in all metadata and asset overlays.
Only 2 of the 10 analyzed keywords are ranked, yielding a Keywords Score of 31%. This limits exposure to broader search intent and hurts the Visibility Score (28/100). Expand the keyword set to cover high‑KEI terms.
The keyword "mead" has the highest KEI (1.75) among unranked terms with 84 monthly searches and moderate difficulty (48). Adding this term to the title/short description and natural copy can quickly earn rankings.
With a KEI of 1.0, 38 searches and difficulty 38, "limited edition" is a winnable long‑tail that aligns perfectly with Oznr’s value proposition. Include it in bullet points and asset captions.
The term "distillery" (traffic 25, KEI 0.6) is a good opportunity that expands the app’s appeal beyond beer. Incorporate it into the long description and localized screenshots.
Charts Score is 0% and the app is not ranked in the Food & Drink category, indicating low install velocity. This hampers algorithmic boosts for any keyword improvements.
- 1Revise the app title (max 30 chars) to include a high‑KEI term, e.g., "Oznr – Craft Beer & Mead Marketplace" while retaining the brand name.
- 2Update short and long descriptions to naturally embed the winnable keywords: "mead", "limited edition", and "distillery", using bullet points that highlight related features.
- 3Create new localized screenshot assets that showcase limited‑edition releases, mead selections, and distillery partners, adding keyword overlays for each term.
- 4Launch a short‑term install acquisition campaign (e.g., Google UAC) focused on the target keywords to generate chart momentum and improve the Category Rank.
- 5Implement an in‑app prompt to encourage 5‑star reviews after a successful purchase, maintaining the 4.8 rating which supports the high Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Short description
Your app description is only 423 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Oznr - Craft Marketplace?
Oznr - Craft Marketplace has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 14, 2026.
On how many keywords does Oznr - Craft Marketplace rank?
Oznr - Craft Marketplace is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Oznr - Craft Marketplace?
Based on shared keyword rankings, the most frequent competitors of Oznr - Craft Marketplace are Ozarke, Forte Beer, BeerPass. These apps appear next to Oznr - Craft Marketplace on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Oznr - Craft Marketplace in on the Google Play?
Oznr - Craft Marketplace is listed in the Food & Drink category on the Google Play.
How can Oznr - Craft Marketplace improve its App Store Optimization?
Based on this audit, Oznr - Craft Marketplace should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Oznr - Craft Marketplace.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.