This audit was generated on July 21, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Northern/Countryside CU Mobile

Northern/Countryside CU Mobile

NorthernCU Android Developer

USUSen-US4.4 / 51,380 reviews Jun 24, 2026

Visibility Score

13Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
10
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
88
Rating and recency signals
Rating4.4 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
northern/countryside cu mobile#1
9
33
—
CU SoCal Mobile Banking
Northern/Countryside CU Mobile
1
CU SoCal Mobile Banking
2
Navy Federal Credit Union
3
NWFCU Mobile Banking
4
Guardian CU Mobile
5
mobile bankingNot ranked
25
82
——
Bank of America Mobile Banking
1
Chime® – Fee-Free Banking
2
Chase Mobile
3
Current - Mobile Banking
4
U.S. Bank Mobile Banking
5
mobile depositNot ranked
28
60
——
Axos All-In-One Mobile Banking
1
Ingo Money App – Cash Checks
2
GO2bank: Mobile banking
3
Dayspring Mobile Deposit
4
Green Dot - Mobile Banking
5
bill payNot ranked
61
71
——
Papaya: Pay Any Bill
1
BILL AP & AR Business Payments
2
Rocket Money - Bills & Budgets
3
Deferit: Split Bills, Pay in 4
4
GeniePay: Bill Payment & TopUp
5
atm locatorOpportunityNot ranked
52
43
——
ATM Locator | Cash Machine
1
CO OP Solutions ATM/SB Locator
2
LINK Cash Locator
3
ATM Fee Saver
4
Find my Phone - Family Locator
5
loan applicationNot ranked
25
59
——
Cleo AI: Cash Advance & Money
1
Prosper: Personal Loans
2
PhonePe UPI Payments, Loan App
3
Brigit: Cash Advance & Credit
4
Dave: Credit, Cash & Money App
5
account transferNot ranked
23
59
——
Remitly: Send Money & Transfer
1
Wise: International Transfers
2
Xoom: Send Money & Transfer
3
Ria Money Transfer
4
Xe Money Transfer & Currency
5
check depositOpportunityNot ranked
49
49
——
Ingo Money App – Cash Checks
1
Dora – Mobile Checking
2
ePic Check
3
Anytime Deposit
4
Current - Mobile Banking
5
statement downloadNot ranked
19
55
——
Bank Statement Conversion
1
Bank Passbook Statement by SMS
2
All Bank Passbook - Statement
3
All Bank Statement
4
Account Statement
5
spending trackerOpportunityNot ranked
52
56
——
Spending Tracker
1
MyMoney—Track Expense & Budget
2
Money Tracker-Expense & Budget
3
Wallet: Budget Expense Tracker
4
Budget Planner & App: Spendee
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
CU SoCal Mobile Banking

CU SoCal Mobile Banking

Finance

4.9Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Finance chart position

Finance
Not currently ranked in top 100
Kalshi: Trade on Anything

Kalshi: Trade on Anything

★ 4.8
Cash App

Cash App

★ 4.7
Freecash: Earn Money

Freecash: Earn Money

★ 4.1
4
PayPal - Pay, Send, Save

PayPal - Pay, Send, Save

★ 4.2
5
Venmo

Venmo

★ 4.0
6
Chime® – Fee-Free Banking

Chime® – Fee-Free Banking

★ 4.7
7
OnePay – Mobile Banking

OnePay – Mobile Banking

★ 4.8
8
Capital One Mobile

Capital One Mobile

★ 4.5
9
Google Wallet

Google Wallet

★ 4.4
10
Cleo AI: Cash Advance & Money

Cleo AI: Cash Advance & Money

★ 4.7
11
Grant Cash Advance

Grant Cash Advance

★ 4.8
12
Chase Mobile

Chase Mobile

★ 4.8
13
Trump Accounts: Official App

Trump Accounts: Official App

★ 4.7
14
Klarna: Smarter everyday money

Klarna: Smarter everyday money

★ 4.8
15
Testerup: Test & Earn Rewards

Testerup: Test & Earn Rewards

★ 4.1

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Northern/Countryside CU Mobile suffers from extremely low keyword visibility (1/10 ranked) despite a strong quality score (88%) and solid user rating (4.4). Immediate focus should be on adding high‑KEI, winnable keywords to boost rankings and enter the finance charts.

Minimal Keyword Coverage
high

Only 1 of the top 10 target keywords (the brand name) ranks at position 1, resulting in a Keywords Score of 10% and a Visibility Score of 13/100. Expand the keyword set to capture additional high‑KEI terms.

High Quality & Ratings
medium

The app enjoys an 88% Quality Score and a 4.4‑star rating from 1,380 reviews, indicating strong user satisfaction and good conversion potential once visibility improves.

Target "atm locator"
high

The keyword "atm locator" has traffic 52, difficulty 43 and an excellent KEI of 1.21. Incorporate this term into the title or short description and add a dedicated screenshot highlighting the ATM finder feature.

Target "check deposit"
high

With traffic 49, difficulty 49 and KEI 1.0, "check deposit" is a winnable keyword. Emphasize mobile check deposit in the description, add a captioned screenshot, and include the phrase in the long‑description bullet points.

Target "spending tracker"
medium

The keyword "spending tracker" (traffic 52, difficulty 56, KEI 0.93) aligns with a core feature. Create a new feature graphic or video demonstrating budgeting tools and embed the exact term throughout the description.

No Chart Presence
medium

The app is not ranked in global or category charts, limiting organic discoverability. Boost installs and engagement by running a limited‑time promotion and leveraging the high‑KEI keywords to drive downloads.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add high‑KEI keywords ("atm locator", "check deposit", "spending tracker") to the app title and short description, respecting Google Play length limits.
  • 2Create dedicated screenshots and a feature graphic for ATM locator, mobile check deposit, and spending tracker, using the exact keyword phrases in captions.
  • 3Rewrite the long description to include bullet points that naturally embed the new keywords and highlight corresponding features.
  • 4Run A/B tests on title variations and graphic assets to measure CTR and install lift for the added keywords.
  • 5Launch a short‑term incentive (e.g., bonus rewards for first‑time mobile deposits) to accelerate download volume and improve chart eligibility.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Strong visual presence

12 screenshots give users a comprehensive view of your app.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Northern/Countryside CU Mobile?

Northern/Countryside CU Mobile has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 21, 2026.

On how many keywords does Northern/Countryside CU Mobile rank?

Northern/Countryside CU Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Northern/Countryside CU Mobile?

Based on shared keyword rankings, the most frequent competitors of Northern/Countryside CU Mobile are CU SoCal Mobile Banking. These apps appear next to Northern/Countryside CU Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Northern/Countryside CU Mobile in on the Google Play?

Northern/Countryside CU Mobile is listed in the Finance category on the Google Play.

How can Northern/Countryside CU Mobile improve its App Store Optimization?

Based on this audit, Northern/Countryside CU Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Northern/Countryside CU Mobile.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.