This audit was generated on July 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| northcountry | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| check depositOpportunity | Not ranked | — | — |     | ||
| bill payment | Not ranked | — | — |      | ||
| atm locatorOpportunity | Not ranked | — | — |      | ||
| account balance | Not ranked | — | — |     | ||
| money transfer | Not ranked | — | — |      | ||
| credit card payment | Not ranked | — | — |      | ||
| branch finder | Not ranked | — | — |      | ||
| online banking | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
North Country HealthCare
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Cleo AI: Cash Advance & Money
Grant Cash Advance
Chase Mobile
Trump Accounts: Official App
Klarna: Smarter everyday money
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NorthCountry Mobile Banking has a solid quality score (88%) and a strong brand keyword rank (northcountry #1), but its overall visibility is very low (16/100) due to poor keyword coverage and no chart placement. The immediate priority is to capture the high‑KEI, winnable keywords “atm locator” and “check deposit” to boost rankings and organic traffic.
The app scores 88% on quality, reflecting good performance, stability, and user satisfaction (4.5 rating from 2,601 reviews). Maintain this level by continuing prompt updates and encouraging positive reviews.
Only 1 of the 10 target keywords ranks (northcountry #1), giving a Keywords Score of 14%. This limits discovery despite decent traffic potential for other terms.
The app has 0% chart score and is not ranked in either the Global or Finance category charts, reducing organic exposure on Google Play’s top listings.
The keyword "atm locator" has traffic 52, difficulty 43 and an excellent KEI of 1.21, yet the app is not ranking. Adding this term to the title, short description, and early long‑description copy can quickly win placement.
"check deposit" shows traffic 49, difficulty 49 and a KEI of 1.0. Incorporating this phrase prominently in the description and screenshots will target a high‑value, low‑competition search.
- 1Update the app title to include a high‑KEI term, e.g., "NorthCountry Mobile Banking – ATM Locator & Check Deposit".
- 2Rewrite the short description (max 80 chars) to feature "Mobile Banking, Bill Pay, ATM Locator, Check Deposit".
- 3Add the keywords "atm locator" and "check deposit" within the first 150 characters of the long description and repeat naturally throughout.
- 4Create new screenshots that highlight the ATM Locator and Check Deposit features, and add localized captions using these keywords.
- 5Launch a review‑generation campaign to sustain the 4.5 rating and encourage 5‑star feedback for new users.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NorthCountry Mobile Banking?
NorthCountry Mobile Banking has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 21, 2026.
On how many keywords does NorthCountry Mobile Banking rank?
NorthCountry Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NorthCountry Mobile Banking?
Based on shared keyword rankings, the most frequent competitors of NorthCountry Mobile Banking are North Country HealthCare. These apps appear next to NorthCountry Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NorthCountry Mobile Banking in on the Google Play?
NorthCountry Mobile Banking is listed in the Finance category on the Google Play.
How can NorthCountry Mobile Banking improve its App Store Optimization?
Based on this audit, NorthCountry Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NorthCountry Mobile Banking.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.