This audit was generated on July 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| firstfinancial | #2 |  |  |    | ||
| mobile banking | Not ranked | — | — |      | ||
| check balance | Not ranked | — | — |      | ||
| transaction history | Not ranked | — | — |      | ||
| fund transferOpportunity | Not ranked | — | — |      | ||
| loan paymentOpportunity | Not ranked | — | — |      | ||
| secure messagingOpportunity | Not ranked | — | — |      | ||
| online banking | Not ranked | — | — |  | ||
| money transfer | Not ranked | — | — |  | ||
| account balance | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
First Financial Mobile Banking
Finance
First Financial Credit Union
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Cleo AI: Cash Advance & Money
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Trump Accounts: Official App
Klarna: Smarter everyday money
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys excellent user sentiment (4.8★/8807 reviews) and a perfect quality score, but suffers from extremely low discoverability (13/100) due to poor keyword coverage and no chart presence. The highest‑impact priority is to capture the three high‑KEI functional keywords that are currently untapped.
With a 4.8‑star rating from 8,807 reviews the app signals strong user satisfaction, which boosts conversion once visibility improves.
Only 1 of the 10 analyzed keywords ("firstfinancial", rank 2) is ranking, giving a Keywords Score of 10 %. The app does not rank for core functional terms such as "mobile banking", "check balance" or "transaction history".
The app is absent from both Global and Finance category charts, limiting organic discovery despite a high rating.
The keyword "fund transfer" has traffic 49, difficulty 55 and a strong KEI 0.89. Ranking for this term would tap a high‑efficiency search stream currently unclaimed.
"loan payment" shows traffic 45, difficulty 59 and KEI 0.76. Incorporating this phrase can capture users looking to manage loan obligations via mobile.
With traffic 37, difficulty 56 and KEI 0.66, "secure messaging" is a winnable keyword that highlights a differentiating feature and can improve relevance for support‑seeking users.
- 1Revise the app title/subtitle (e.g., "First Financial Mobile Banking – Fund Transfer, Loan Payment, Secure Messaging") to embed the three high‑KEI keywords.
- 2Rewrite the short description to include "Fund Transfer • Loan Payment • Secure Messaging" and add synonyms like "money transfer" and "online banking".
- 3Expand the long description and feature list with natural occurrences of the target keywords, placing them within the first 150 characters.
- 4Add the missing functional keywords (mobile banking, check balance, transaction history) as secondary phrases throughout the description and in an FAQ section.
- 5Launch A/B tests for the new metadata and monitor rankings for "fund transfer", "loan payment" and "secure messaging" over a 4‑week period.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 331 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of First Financial of New Mexico?
First Financial of New Mexico has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 21, 2026.
On how many keywords does First Financial of New Mexico rank?
First Financial of New Mexico is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of First Financial of New Mexico?
Based on shared keyword rankings, the most frequent competitors of First Financial of New Mexico are First Financial Mobile Banking, First Financial Credit Union. These apps appear next to First Financial of New Mexico on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is First Financial of New Mexico in on the Google Play?
First Financial of New Mexico is listed in the Finance category on the Google Play.
How can First Financial of New Mexico improve its App Store Optimization?
Based on this audit, First Financial of New Mexico should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to First Financial of New Mexico.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.