This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| citizens national bank | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| check balance | Not ranked | — | — |      | ||
| transfer money | Not ranked | — | — |      | ||
| pay bills | Not ranked | — | — |      | ||
| deposit checksOpportunity | Not ranked | — | — |      | ||
| cash back offers | Not ranked | — | — |      | ||
| atm locatorOpportunity | Not ranked | — | — |      | ||
| branch finder | Not ranked | — | — |      | ||
| account historyOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Citizens Bank Mobile Banking
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade on Anything
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Capital One Mobile
OnePay – Mobile Banking
Google Wallet
Grant Cash Advance
Chase Mobile
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys a strong quality score (90%) and top ranking for its brand term, but suffers from very low keyword coverage, resulting in a visibility score of only 18/100. Immediate focus should be on integrating high‑KEI functional keywords to capture core banking searches.
The app ranks #1 for the exact brand phrase "citizens national bank" with a traffic score of 48 and an excellent KEI of 1.5, driving a solid baseline of organic installs. Leverage this top position by reinforcing the brand term across the title and short description.
A Quality Score of 90% and a 4.7‑star rating from over 1,000 reviews indicate strong user satisfaction and low risk of policy issues. Maintain this by continuing to solicit positive reviews and promptly addressing any negative feedback.
Only 1 out of 10 target keywords is ranked, giving a Keywords Score of 17% and contributing to a visibility score of 18/100. The app is missing rankings for essential functional terms like "mobile banking" and "transfer money," which have high search demand.
The app is not ranked in the Finance category, limiting exposure in browse‑based discovery. Category rankings are driven by installs, ratings, and keyword relevance, all currently under‑optimized.
The keyword "atm locator" has excellent KEI (1.21) and 52 traffic points, yet the app does not rank for it. Adding this phrase to the title, short description, and body copy could quickly win this high‑value search.
Both "deposit checks" (KEI 0.91, traffic 52) and "account history" (KEI 0.63, traffic 24) are listed as winnable, low‑difficulty keywords. Incorporate these terms naturally in feature bullet points and localized screenshots to capture additional organic traffic.
- 1Revise the app title to include "Citizens National Bank" + a high‑KEI term (e.g., "ATM Locator").
- 2Update the short description and first 3 bullet points with "atm locator," "deposit checks," and "account history" using natural language.
- 3Add a dedicated feature screenshot or video highlighting the ATM locator and mobile check deposit functions, with overlay text containing the target keywords.
- 4Implement an A/B test on the icon and feature graphics to improve click‑through rate, aiming to boost installs and category ranking.
- 5Launch a prompt for satisfied users to leave 5‑star reviews, targeting a 5% increase in review volume to reinforce the high rating.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Short description
Your app description is only 486 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Citizens National Bank Mobile?
Citizens National Bank Mobile has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does Citizens National Bank Mobile rank?
Citizens National Bank Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Citizens National Bank Mobile?
Based on shared keyword rankings, the most frequent competitors of Citizens National Bank Mobile are Citizens Bank Mobile Banking. These apps appear next to Citizens National Bank Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Citizens National Bank Mobile in on the Google Play?
Citizens National Bank Mobile is listed in the Finance category on the Google Play.
How can Citizens National Bank Mobile improve its App Store Optimization?
Based on this audit, Citizens National Bank Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Citizens National Bank Mobile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.