This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| north shore bank | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| online banking | Not ranked | — | — |   | ||
| bank transfers | Not ranked | — | — |      | ||
| bill payment | Not ranked | — | — |      | ||
| atm locatorOpportunity | Not ranked | — | — |      | ||
| balance check | Not ranked | — | — |      | ||
| account transfer | Not ranked | — | — |   | ||
| on-the-go banking | Not ranked | — | — |    | ||
| banking app | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
North Shore Bank Business
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade on Anything
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Capital One Mobile
OnePay – Mobile Banking
Google Wallet
Grant Cash Advance
Chase Mobile
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its brand keyword but overall visibility is poor, with only 1 of 10 target keywords ranked and no presence in charts or category rankings. Immediate focus should be on capturing high‑KEI keywords, especially "atm locator," to lift the overall visibility score.
The app holds rank 1 for "north shore bank" with a solid traffic score of 25 and KEI of 0.81, indicating strong brand recognition that can be leveraged to boost other terms.
Only 1 of the 10 analyzed keywords is ranked (10% coverage), resulting in a Keywords Score of 14% and a Visibility Score of 15/100. This limits discoverability for core banking searches.
The app is not appearing in Finance category charts, which reduces organic exposure to users browsing the category directly.
"atm locator" has the highest KEI (1.21) among unranked terms with traffic 52 and moderate difficulty (43). Ranking for this keyword can immediately improve visibility and attract users seeking location services.
Keywords such as "bill payment" (KEI 0.76), "online banking" (KEI 0.95) and "banking app" (KEI 0.71) have good efficiency but are currently unranked. Optimizing metadata for these can broaden reach without excessive competition.
- 1Add "ATM Locator" to the app title or subtitle and include it prominently in the short description.
- 2Rewrite the long description to naturally incorporate high‑KEI keywords: "bill payment," "online banking," "mobile banking," and "banking app," while keeping readability.
- 3Populate Google Play's keyword field (or add relevant keywords in the short description) with the target terms identified above.
- 4Create a screenshot or short video demo that showcases the ATM locator feature to reinforce the new keyword focus.
- 5Implement an in‑app prompt to encourage satisfied users to leave 5‑star reviews, aiming to raise the rating above 4.5 and further boost the Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 290 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of North Shore Bank Personal?
North Shore Bank Personal has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does North Shore Bank Personal rank?
North Shore Bank Personal is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of North Shore Bank Personal?
Based on shared keyword rankings, the most frequent competitors of North Shore Bank Personal are North Shore Bank Business. These apps appear next to North Shore Bank Personal on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is North Shore Bank Personal in on the Google Play?
North Shore Bank Personal is listed in the Finance category on the Google Play.
How can North Shore Bank Personal improve its App Store Optimization?
Based on this audit, North Shore Bank Personal should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to North Shore Bank Personal.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.