This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nihfcu | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| check depositOpportunity | Not ranked | — | — |      | ||
| bill payment | Not ranked | — | — |      | ||
| account transfer | Not ranked | — | — |      | ||
| loan application | Not ranked | — | — |      | ||
| credit card management | Not ranked | — | — |      | ||
| push notificationsOpportunity | Not ranked | — | — |      | ||
| e-statements | Not ranked | — | — |      | ||
| account balance | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Navy Federal Credit Union
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade on Anything
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Capital One Mobile
OnePay – Mobile Banking
Google Wallet
Grant Cash Advance
Chase Mobile
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NIH Federal Credit Union has excellent app quality and a 4.8 rating, but its ASO performance is weak, ranking for only its brand keyword and scoring 20/100 overall. The immediate priority is to capture high‑KEI, low‑competition keywords like “push notifications” and “check deposit.”
The app holds a 4.8‑star rating from 2,122 reviews and a perfect Quality Score (100%), indicating strong user satisfaction and a solid foundation for conversion.
Only 1 of the 10 target keywords (nihfcu) is ranked (position 1). All high‑traffic banking terms (mobile banking, bill payment, account transfer, etc.) are unranked, pulling the Keywords Score down to 19%. Expanding the keyword set is critical.
The app does not appear in either Global or Category charts, meaning it receives virtually no organic discoverability beyond direct searches. This is reflected in the 0% Charts Score.
The keyword "push notifications" has traffic 54, difficulty 43 and a strong KEI of 1.26 (excellent). Ranking for this term could add a sizable, low‑competition traffic stream. Integrate the phrase into the title, short description, and feature bullets.
The keyword "check deposit" shows traffic 49, difficulty 49 and KEI 1.0 (excellent). Users actively search for this feature; highlighting it in metadata and visual assets can quickly win rankings.
- 1Add "push notifications" and "check deposit" to the app title (if length permits) and definitely to the short description.
- 2Rewrite the long description to naturally include the top‑opportunity keywords and expand on related features (e.g., real‑time alerts, mobile check capture).
- 3Create new screenshots and a short video that showcase push‑notification alerts and the mobile check‑deposit workflow.
- 4Run A/B tests on metadata (title, short description) using the new keyword variations to identify the highest conversion combo.
- 5Prompt satisfied users to leave reviews that mention push notifications and check deposit to reinforce relevance signals.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): nihfcu.
No significant issues found
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NIH Federal Credit Union?
NIH Federal Credit Union has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does NIH Federal Credit Union rank?
NIH Federal Credit Union is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NIH Federal Credit Union?
Based on shared keyword rankings, the most frequent competitors of NIH Federal Credit Union are Navy Federal Credit Union. These apps appear next to NIH Federal Credit Union on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NIH Federal Credit Union in on the Google Play?
NIH Federal Credit Union is listed in the Finance category on the Google Play.
How can NIH Federal Credit Union improve its App Store Optimization?
Based on this audit, NIH Federal Credit Union should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NIH Federal Credit Union.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.