This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| columbiabank | #30 |  |  |      | ||
| mobile banking | Not ranked | — | — |      | ||
| online banking | Not ranked | — | — |   | ||
| bank app | Not ranked | — | — |  | ||
| bank transferOpportunity | Not ranked | — | — |      | ||
| bill payment | Not ranked | — | — |      | ||
| atm locatorOpportunity | Not ranked | — | — |      | ||
| account balance | Not ranked | — | — |     | ||
| credit card payment | Not ranked | — | — |      | ||
| branch finder | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Columbia Academy
Education
Columbia Bank Business Banking
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade on Anything
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Capital One Mobile
OnePay – Mobile Banking
Google Wallet
Grant Cash Advance
Chase Mobile
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has an excellent quality score (100%) and a solid 4.6 rating, but its ASO performance is critically low (7/100) due to poor keyword rankings and zero chart presence. Immediate focus should be on capturing high‑KEI keywords like “atm locator” and “bank transfer” to boost visibility.
Only 3% of the analyzed keywords rank, with the brand term "columbiabank" at rank 30 and no rankings for any high‑KEI terms. This drives the overall visibility score down to 7/100. Prioritize keyword research and placement to lift the keywords score.
"atm locator" has the highest KEI (1.21) among the top opportunities, yet the app does not rank for it. Adding this exact phrase to the title, short description, and body copy can generate significant organic traffic with relatively low competition (difficulty 43).
"bank transfer" shows a good KEI (0.73) and moderate difficulty (59). Incorporating this keyword into feature bullet points and the description will open a sizable search demand that the app currently misses.
Keywords like "online banking" (KEI 0.95) and "bank app" (KEI 0.97) have strong traffic‑to‑difficulty ratios but the app is not ranking for them. Their absence further limits discoverability across core banking searches.
The app maintains a 4.6‑star rating from 1,226 reviews and a perfect quality score, indicating strong user satisfaction and low crash rates—an asset to leverage in promotional assets and review‑driven ASO tactics.
- 1Revise the app title (≤30 chars) to include a high‑KEI term, e.g., "Columbia Bank Mobile – ATM Locator & Transfer".
- 2Update the short description and full description to feature "ATM locator", "Bank transfer", "online banking", and "bank app" within the first 150 characters and bullet points.
- 3Create localized copy for Android and Wear OS devices, ensuring keyword consistency across all language listings.
- 4Launch a focused review‑generation campaign to add 100+ 5‑star reviews mentioning keywords like "ATM locator" and "bank transfer".
- 5Monitor keyword rankings weekly and adjust metadata or A/B test new title/description variations to improve the keywords score above 30% within 8 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 7/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Columbia Bank Mobile Banking?
Columbia Bank Mobile Banking has a visibility score of 7 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does Columbia Bank Mobile Banking rank?
Columbia Bank Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Columbia Bank Mobile Banking?
Based on shared keyword rankings, the most frequent competitors of Columbia Bank Mobile Banking are Columbia Academy, Columbia Bank Business Banking. These apps appear next to Columbia Bank Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Columbia Bank Mobile Banking in on the Google Play?
Columbia Bank Mobile Banking is listed in the Finance category on the Google Play.
How can Columbia Bank Mobile Banking improve its App Store Optimization?
Based on this audit, Columbia Bank Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Columbia Bank Mobile Banking.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.