This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| westmark | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| online billpay | Not ranked | — | — |      | ||
| check depositOpportunity | Not ranked | — | — |      | ||
| fund transferOpportunity | Not ranked | — | — |      | ||
| branch locatorOpportunity | Not ranked | — | — |      | ||
| atm finderOpportunity | Not ranked | — | — |     | ||
| p2p payments | Not ranked | — | — |    | ||
| loan application | Not ranked | — | — |      | ||
| account balance | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Marcus by Goldman Sachs®
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade on Anything
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Capital One Mobile
OnePay – Mobile Banking
Google Wallet
Grant Cash Advance
Chase Mobile
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Westmark Credit Union Mobile has a perfect quality score and a strong brand presence (rank 1 for "westmark"), but its overall visibility is low due to ranking for only 1 of 10 target keywords and missing category placement.
The app ranks #1 for the brand keyword "westmark" with traffic 59 and excellent KEI (1.23), and it enjoys a 4.8‑star rating from 3,904 reviews, contributing to a 100% quality score.
Only 1 of the 10 analyzed keywords is ranked, yielding a Keywords Score of 18%. High‑demand, high‑KEI terms like "check deposit" and "fund transfer" are not present in any store metadata.
"check deposit" has excellent KEI (1.0) with 49 search volume and moderate difficulty (49). Adding this phrase to the title or short description and highlighting the feature in screenshots can unlock that demand.
Both keywords show good KEI (0.89 and 0.78) and modest difficulty. Incorporate them naturally in the long description bullet points and create dedicated UI screenshots to improve relevance.
The app is not ranked in the Finance category, limiting discoverability. Improving keyword density for category‑specific terms (e.g., "online billpay", "branch locator") and updating the category‑aligned short description can help achieve a category position.
- 1Add high‑KEI keywords ("check deposit", "fund transfer", "atm finder", "branch locator") to the app title (if within character limit) or, at minimum, to the short description.
- 2Rewrite the full description to embed each top opportunity keyword within the first 150 characters and in dedicated feature bullet points.
- 3Create new localized screenshots and a short video that explicitly showcase check deposit, fund transfer, ATM finder, and branch locator features, tagging each with the corresponding keyword.
- 4Perform an A/B test on the short description using variants that prioritize different high‑KEI terms to identify the best conversion lift.
- 5Benchmark against Marcus by Goldman Sachs to confirm that only one keyword is shared; target the remaining competitor keywords (e.g., "online billpay", "p2p payments") to further differentiate the app.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Westmark Credit Union Mobile?
Westmark Credit Union Mobile has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does Westmark Credit Union Mobile rank?
Westmark Credit Union Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Westmark Credit Union Mobile?
Based on shared keyword rankings, the most frequent competitors of Westmark Credit Union Mobile are Marcus by Goldman Sachs®. These apps appear next to Westmark Credit Union Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Westmark Credit Union Mobile in on the Google Play?
Westmark Credit Union Mobile is listed in the Finance category on the Google Play.
How can Westmark Credit Union Mobile improve its App Store Optimization?
Based on this audit, Westmark Credit Union Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Westmark Credit Union Mobile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.