This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| card control | #19 |  |  |      | ||
| northwestcardcontrol+ | Not ranked | — | — | No data | ||
| card managementOpportunity | Not ranked | — | — |      | ||
| banking security | Not ranked | — | — |      | ||
| device administratorOpportunity | Not ranked | — | — |      | ||
| mobile banking | Not ranked | — | — |     | ||
| account login | Not ranked | — | — |      | ||
| password manager | Not ranked | — | — |      | ||
| card authenticationOpportunity | Not ranked | — | — |      | ||
| banking app | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Card Control by Healthcare FCU
Finance
VyStar Card Control
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade on Anything
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Capital One Mobile
OnePay – Mobile Banking
Google Wallet
Grant Cash Advance
Chase Mobile
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Northwest CardControl+ has a very low visibility score (23/100) with only one keyword ranking (#19 for "card control"). The biggest upside lies in three high‑KEI, low‑difficulty keywords it currently misses, offering a clear path to boost traffic.
The app already ranks #19 for "card control" (traffic 25, KEI 0.45). Leveraging this position by reinforcing the term in the title and short description can help maintain and improve this foothold.
Visibility is only 23/100 (Keywords 28%, Quality 25%) and the app isn’t charted in any category, indicating poor ASO fundamentals such as metadata, visuals, and user engagement.
With just 49 reviews and a 3.2‑star rating, the app suffers from low social proof, which negatively impacts conversion and the Quality score.
"card authentication" has traffic 40, difficulty 40 and an excellent KEI of 1. Adding this exact phrase to the title, short description, and feature list can capture a high‑value search segment that currently drives no traffic.
The keyword "device administrator" (traffic 28, difficulty 35, KEI 0.8) aligns with the app’s permission notice. Incorporate it prominently in the description and highlight the security benefit to win this winnable term.
"card management" (traffic 25, difficulty 34, KEI 0.74) is a core functional term not currently ranked. Embedding it in the long description and feature screenshots will improve relevance and capture this demand.
- 1Revise app title to include "Card Authentication" and keep "Card Control" (e.g., "Northwest CardControl+ – Card Authentication").
- 2Add "Device Administrator" and "Card Management" naturally throughout the short and long descriptions, emphasizing security and admin features.
- 3Refresh visual assets: create new screenshots and a 15‑second video that showcase authentication flow, admin permission, and card management UI to lift the Quality score.
- 4Implement an in‑app prompt for users to leave a rating/review after a successful authentication action to increase review count and improve the 3.2‑star rating.
- 5Monitor competitor Card Control by Healthcare FCU for keyword gaps; target any additional high‑KEI terms they rank for but you don’t (e.g., "password manager").
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 222 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Northwest CardControl+?
Northwest CardControl+ has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does Northwest CardControl+ rank?
Northwest CardControl+ is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Northwest CardControl+?
Based on shared keyword rankings, the most frequent competitors of Northwest CardControl+ are Card Control by Healthcare FCU, VyStar Card Control. These apps appear next to Northwest CardControl+ on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Northwest CardControl+ in on the Google Play?
Northwest CardControl+ is listed in the Finance category on the Google Play.
How can Northwest CardControl+ improve its App Store Optimization?
Based on this audit, Northwest CardControl+ should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Northwest CardControl+.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.