This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| frontier utilities | #1 | — |  |     | ||
| electricity bill | Not ranked | — | — |      | ||
| utility billOpportunity | Not ranked | — | — |    | ||
| pay bill | Not ranked | — | — |     | ||
| account balance | Not ranked | — | — |      | ||
| usage tracker | Not ranked | — | — |      | ||
| texas utilities | Not ranked | — | — |    | ||
| energy billOpportunity | Not ranked | — | — |     | ||
| payment | Not ranked | — | — |      | ||
| plan details | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
MyFrontier
Communication
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Frontier Utilities has a solid brand presence, ranking #1 for its exact name, but overall ASO performance is weak with a visibility score of 15/100 and only 1 of 10 target keywords ranked. The primary priority is to capture high‑KEI, untapped search terms like "utility bill" and "energy bill" to boost keyword and chart rankings.
The app ranks #1 for "frontier utilities" with a traffic score of 34 and a decent KEI of 0.74, confirming strong brand recognition. Leverage this by keeping the brand name in the title and using it as a seed for related keyword expansions.
Only 1 out of 10 analyzed keywords is ranked, resulting in a Keywords Score of 14% and a visibility score of 15/100. This limits discoverability despite a solid Quality Score (78%). Expanding the keyword set is essential.
The app has 0% Charts Score and is not listed in Global or Category charts, meaning it isn’t gaining organic install momentum. Chart rankings are driven by keyword rankings and conversion metrics.
The top opportunity keyword "utility bill" has traffic 50, difficulty 43, and an excellent KEI of 1.16. Incorporate this phrase naturally into the title, short description, and long description to capture high‑value search traffic.
The keyword "energy bill" offers traffic 25, difficulty 35, and a good KEI of 0.71. Adding this term and related synonyms (e.g., "energy bill payment") to the app metadata will broaden reach without high competition.
- 1Revise the app title to include a high‑KEI term, e.g., "Frontier Utilities – Utility & Energy Bill Pay" while retaining the brand.
- 2Add "utility bill", "energy bill", "pay bill", and "payment" into the short description (max 80 characters) and weave them naturally into the long description.
- 3Create a dedicated keyword list (max 100 characters) featuring: utility bill, energy bill, pay bill, electricity bill, account balance, usage tracker.
- 4Localize the description for high‑traffic states (e.g., Texas) and include "Texas utilities" where relevant to capture regional searches.
- 5Encourage satisfied users to leave 5‑star reviews and add a prompt for rating after successful payment to improve the Quality Score and conversion rate, supporting better chart placement.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Frontier Utilities?
Frontier Utilities has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does Frontier Utilities rank?
Frontier Utilities is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Frontier Utilities?
Based on shared keyword rankings, the most frequent competitors of Frontier Utilities are MyFrontier. These apps appear next to Frontier Utilities on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Frontier Utilities in on the Google Play?
Frontier Utilities is listed in the Business category on the Google Play.
How can Frontier Utilities improve its App Store Optimization?
Based on this audit, Frontier Utilities should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Frontier Utilities.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.