This audit was generated on July 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wecare | #4 |  |  |    | ||
| ship managementOpportunity | Not ranked | — | — |      | ||
| crew managementOpportunity | Not ranked | — | — |      | ||
| seafarer training | Not ranked | — | — |      | ||
| maritime operations | Not ranked | — | — |     | ||
| vessel maintenance | Not ranked | — | — |     | ||
| shipping services | Not ranked | — | — |      | ||
| port operations | Not ranked | — | — |      | ||
| maritime safety | Not ranked | — | — |   | ||
| fleet managementOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
WeCare by Canada Life
Health & Fitness
WeCare
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Zoom Workplace
DoorDash - Dasher
Microsoft Authenticator
Uber - Driver: Drive & Deliver
ADP Mobile Solutions
UKG Pro
Gocrypto: Crypto Trading
Spark Driver
LinkedIn: Community & Network
Amazon Flex
Workday
FedEx Mobile
Informed Delivery® Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
WE Care - Anglo-Eastern has an excellent quality score (100%) and a solid brand keyword rank (wecare #4), but its overall visibility is critically low (17/100) due to poor keyword coverage and no chart rankings. The highest priority is to capture the high‑KEI, winnable keywords identified in the audit.
The app scores 100% on quality, indicating strong performance, stability, and user satisfaction (4.6 rating from 1,110 reviews). Leverage this by highlighting reliability in marketing assets to improve conversion rates.
Only 1 out of the top 10 target keywords ranks (wecare at #4), resulting in a Keywords Score of 15% and a Visibility Score of 17/100. Expanding the keyword set is essential to move beyond brand‑only visibility.
The app is not appearing in either Global or Category charts, which eliminates organic discovery from top‑list browsing. Improving keyword rankings and download velocity is required to break into the charts.
The keyword "crew management" has excellent KEI (1.5) with 39 search traffic and low difficulty (26) but the app is not ranking for it. Adding this phrase to the title, short description, and body copy can capture a high‑value audience.
"Fleet management" offers strong KEI (1.05) and 40 search volume, yet the app has no rank. Incorporate this term throughout the listing and consider a dedicated screenshot highlighting fleet services to win this traffic.
With good KEI (0.76) and 34 searches, "ship management" is a winnable keyword that currently yields no visibility. Update metadata and use it in promo text to improve relevance and ranking.
- 1Revise the app title to include a primary high‑KEI keyword (e.g., "WE Care – Crew & Fleet Management").
- 2Integrate "crew management", "fleet management", and "ship management" naturally into the short description, full description, and promotional text.
- 3Create new localized screenshots and a feature graphic that showcase crew and fleet services to reinforce the new keywords.
- 4Encourage satisfied users to leave reviews mentioning crew, fleet, or ship management experiences; respond with keyword‑rich replies.
- 5Monitor keyword rankings weekly and run A/B tests on title/description variants to optimize for the target high‑KEI keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WE Care - Anglo-Eastern?
WE Care - Anglo-Eastern has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 22, 2026.
On how many keywords does WE Care - Anglo-Eastern rank?
WE Care - Anglo-Eastern is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WE Care - Anglo-Eastern?
Based on shared keyword rankings, the most frequent competitors of WE Care - Anglo-Eastern are WeCare by Canada Life, WeCare. These apps appear next to WE Care - Anglo-Eastern on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WE Care - Anglo-Eastern in on the Google Play?
WE Care - Anglo-Eastern is listed in the Business category on the Google Play.
How can WE Care - Anglo-Eastern improve its App Store Optimization?
Based on this audit, WE Care - Anglo-Eastern should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WE Care - Anglo-Eastern.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.