This audit was generated on July 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hsfcu | #1 | — |  |     | ||
| hawaii banking | #8 |  |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| check depositOpportunity | Not ranked | — | — |     | ||
| bill payment | Not ranked | — | — |      | ||
| fund transfers | Not ranked | — | — |      | ||
| estatements | Not ranked | — | — |      | ||
| account management | Not ranked | — | — |      | ||
| 24/7 banking | Not ranked | — | — |     | ||
| secure bankingOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Hawaii National Bank
Finance
HawaiiUSA FCU Mobile Banking
Finance
University of Hawaii FCU
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Kalshi: Trade on Anything
Chime® – Fee-Free Banking
Capital One Mobile
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Google Wallet
Progressive
Wells Fargo Mobile®
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
HSFCU's mobile app enjoys a strong rating (4.8) and a solid quality score (75%), but its visibility is hampered by a low keyword score (58%) and absence from charts. The top priority is to capture high‑KEI, winnable keywords like "check deposit" and "secure banking" to boost rankings and chart presence.
The brand keyword "hsfcu" ranks #1 with traffic 68 and low difficulty (26), delivering a KEI of 2.62 – an excellent signal of brand authority that should be leveraged in the title and short description.
A 4.8‑star rating across 3,620 reviews contributes to a quality score of 75%, indicating strong user satisfaction that can be highlighted in screenshots and promotional copy to improve conversion.
Only 2 of the top 10 target keywords rank (hsfcu #1, hawaii banking #8), yielding a 58% keyword score; the app misses out on high‑KEI terms like "check deposit" (traffic 49, KEI 1) and "secure banking" (traffic 31, KEI 0.6).
The app is not appearing in global or category charts, which limits organic discovery; this stems from low keyword rankings and under‑optimized metadata.
The keyword "check deposit" is classified as winnable with excellent KEI (1). Incorporate it into the title, short description, and in‑app copy, and add a screenshot highlighting mobile check capture to capture this demand.
"Secure banking" shows good KEI (0.6) and moderate difficulty (52). Emphasize security features in the description and add a visual badge or icon that signals secure transactions to rank for this term.
- 1Add "Check Deposit" and "Secure Banking" to the app title (e.g., "HSFCU Mobile Banking – Check Deposit & Secure Banking").
- 2Rewrite the short and long description to naturally include the winnable keywords, highlighting check capture and security features.
- 3Create new localized screenshots for Hawaii users that showcase check deposit flow and security badges, and run an A/B test on the icon to improve CTR.
- 4Encourage satisfied users to leave 5‑star reviews (e.g., in‑app prompt after successful check deposit) to maintain the 4.8 rating and boost quality score.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): hawaii banking.
Short description
Your app description is only 341 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hawaii State FCU Mobile HSFCU?
Hawaii State FCU Mobile HSFCU has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 23, 2026.
On how many keywords does Hawaii State FCU Mobile HSFCU rank?
Hawaii State FCU Mobile HSFCU is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hawaii State FCU Mobile HSFCU?
Based on shared keyword rankings, the most frequent competitors of Hawaii State FCU Mobile HSFCU are HawaiiUSA FCU Mobile Banking, Hawaii National Bank, University of Hawaii FCU. These apps appear next to Hawaii State FCU Mobile HSFCU on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hawaii State FCU Mobile HSFCU in on the Google Play?
Hawaii State FCU Mobile HSFCU is listed in the Finance category on the Google Play.
How can Hawaii State FCU Mobile HSFCU improve its App Store Optimization?
Based on this audit, Hawaii State FCU Mobile HSFCU should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hawaii State FCU Mobile HSFCU.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.