This audit was generated on July 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dcfcu | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| credit union | Not ranked | — | — |      | ||
| zelle transferOpportunity | Not ranked | — | — |      | ||
| face login | Not ranked | — | — |      | ||
| fingerprint login | Not ranked | — | — |      | ||
| check depositOpportunity | Not ranked | — | — |     | ||
| atm locatorOpportunity | Not ranked | — | — |      | ||
| debit card block | Not ranked | — | — |     | ||
| member service chat | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
DCU Digital Banking
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Kalshi: Trade on Anything
Chime® – Fee-Free Banking
Capital One Mobile
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Google Wallet
Progressive
Wells Fargo Mobile®
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
DCFCU Mobile has an excellent quality score (100%) and a strong brand presence (rank 1 for "dcfcu"), but its overall visibility is low (21/100) due to poor keyword coverage and lack of chart rankings. Immediate focus should be on ranking for high‑KEI, winnable keywords like "atm locator" and "check deposit" to boost discoverability.
The app ranks #1 for its exact brand keyword "dcfcu" with a traffic score of 75 and an excellent KEI of 2.42, establishing strong brand recall. Leverage this by keeping the brand term prominent in the title and short description.
A perfect Quality Score (100%) and a 4.8‑star rating from over 5,000 reviews signal trust and user satisfaction, which can improve conversion once visibility improves. Continue to solicit positive reviews and respond to feedback.
Only 1 of the 10 target keywords is ranked, giving a Keywords Score of 20%. Core banking terms like "mobile banking", "credit union", and "fingerprint login" are unranked despite decent traffic, limiting organic reach.
The app does not appear in either Global or Category charts, reducing exposure to high‑intent users browsing top apps. This is a direct consequence of the low keyword rankings.
"atm locator" has a traffic score of 52, difficulty 43, and an excellent KEI of 1.21. Adding this exact phrase to the title, short description, and feature graphics can quickly earn rankings and drive discoverability.
Both "check deposit" (traffic 49, difficulty 49, KEI 1) and "zelle transfer" (traffic 40, difficulty 60, KEI 0.67) are high‑value, winnable keywords. Highlight these capabilities in the long description, bullet points, and screenshots to capture search traffic.
- 1Add "ATM Locator" to the app title (e.g., "DCFCU Mobile – ATM Locator & Banking") and include it in the short description.
- 2Rewrite the long description to feature "Check Deposit" and "Zelle Transfer" within the first 2–3 sentences and use bullet points for each feature.
- 3Create new screenshot assets and a feature graphic that visually showcase the ATM locator map and check deposit camera flow.
- 4Implement A/B testing for title and description variations that incorporate the top KEI keywords and monitor ranking changes weekly.
- 5Encourage satisfied users to leave 5‑star reviews mentioning "ATM locator" or "check deposit" to strengthen relevance signals.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of DCFCU Mobile?
DCFCU Mobile has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 23, 2026.
On how many keywords does DCFCU Mobile rank?
DCFCU Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of DCFCU Mobile?
Based on shared keyword rankings, the most frequent competitors of DCFCU Mobile are DCU Digital Banking. These apps appear next to DCFCU Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is DCFCU Mobile in on the Google Play?
DCFCU Mobile is listed in the Finance category on the Google Play.
How can DCFCU Mobile improve its App Store Optimization?
Based on this audit, DCFCU Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DCFCU Mobile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.