This audit was generated on July 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| cfcu | #1 | Live trend | — |  | |||
| remote check deposit | Not ranked | Live trend | — | — | No data | ||
| mobile banking | Not ranked | Live trend | — | — | |||
| transfer funds | Not ranked | Live trend | — | — | |||
| bill pay | Not ranked | Live trend | — | — | |||
| atm locatorOpportunity | Not ranked | Live trend | — | — | |||
| sms bankingOpportunity | Not ranked | Live trend | — | — | |||
| account balance | Not ranked | Live trend | — | — | |||
| loan paymentOpportunity | Not ranked | Live trend | — | — | |||
| branch finder | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
CFCU Mobile Banking has an excellent quality score and ranks #1 for its brand term, but its overall visibility is low (20/100) due to poor keyword coverage and missing high‑KEI opportunities like ATM locator, loan payment, and SMS banking.
The app ranks #1 for the brand keyword "cfcu" with a traffic score of 67 and a solid KEI of 1.49, securing immediate discoverability for users searching the credit union name.
Only 1 out of the 10 target keywords is ranked, yielding a Keywords Score of 19%. This limits exposure for generic banking searches and hampers chart eligibility.
The app does not appear in global or category charts, reflecting insufficient install velocity and keyword relevance; improving rankings for high‑KEI terms is essential to break into charts.
"atm locator" has an excellent KEI of 1.21 (traffic 52, difficulty 43) and is listed as a top winnable keyword. Adding this phrase to the title, short description, and keyword field can quickly boost rankings.
"loan payment" (KEI 0.76) and "sms banking" (KEI 0.76) are good‑efficiency, moderate‑difficulty terms not currently ranked. Incorporating them into the long description and asset copy will open additional discovery windows.
- 1Update the app title and short description to include "ATM Locator" and, where space permits, "Loan Payment" or "SMS Banking".
- 2Rewrite the long description with dedicated sections for ATM location, loan payments, and SMS banking, naturally repeating these exact‑match keywords.
- 3Add the high‑KEI keywords (atm locator, loan payment, sms banking, bill pay, transfer funds) to the Play Console keyword field and consider localized variants.
- 4Create new screenshot assets and a short video that showcase the ATM locator, loan payment flow, and SMS banking feature to improve conversion rates.
- 5Launch an in‑app prompt encouraging satisfied users (4‑5 star reviewers) to mention specific features like "ATM locator" in their reviews, boosting relevance signals.
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of CFCU Mobile Banking?
CFCU Mobile Banking has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 23, 2026.
On how many keywords does CFCU Mobile Banking rank?
CFCU Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of CFCU Mobile Banking?
Based on shared keyword rankings, the most frequent competitors of CFCU Mobile Banking are My CFCU Mobile. These apps appear next to CFCU Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is CFCU Mobile Banking in on the Google Play?
CFCU Mobile Banking is listed in the Finance category on the Google Play.
How can CFCU Mobile Banking improve its App Store Optimization?
Based on this audit, CFCU Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CFCU Mobile Banking.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.