This audit was generated on July 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| glcu | #1 | Live trend | — |  | |||
| mobile banking | Not ranked | Live trend | — | — | |||
| check depositOpportunity | Not ranked | Live trend | — | — | |||
| bill payment | Not ranked | Live trend | — | — | |||
| fund transferOpportunity | Not ranked | Live trend | — | — | |||
| budget managerOpportunity | Not ranked | Live trend | — | — | |||
| credit score | Not ranked | Live trend | — | — | |||
| card control | Not ranked | Live trend | — | — | |||
| loan application | Not ranked | Live trend | — | — | |||
| support chat | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
DCU Digital Banking
Finance
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
GLCU Mobile Banking has a solid brand presence (rank 1 for its exact name) but suffers from very low keyword coverage and modest user ratings, resulting in a poor visibility score of 19/100. The highest‑impact priority is to capture high‑KEI, winnable keywords and improve user sentiment to boost rankings.
The app already ranks #1 for the brand keyword "glcu" with a traffic score of 82 and an excellent KEI of 2.22, indicating strong brand recognition that can be leveraged in title and short description.
A Quality Score of 63% shows the app’s assets (icon, screenshots, description) meet basic store standards, providing a solid foundation for further optimization.
Only 1 of 10 target keywords is ranked, yielding a 20% Keywords Score. High‑traffic, moderate‑difficulty terms like "mobile banking" (traffic 25, KEI 0.3) are not ranking, limiting discoverability.
A 3.4‑star rating from 2,068 reviews drags down the Quality Score and conversion rate. Negative sentiment likely contributes to the app’s absence from charts and category rankings.
Three winnable, high‑KEI keywords are identified: "check deposit" (traffic 49, KEI 1), "fund transfer" (traffic 49, KEI 0.89), and "budget manager" (traffic 37, KEI 0.64). Incorporating these terms into the title, short description, and feature graphics can quickly earn rankings.
- 1Add "Check Deposit", "Fund Transfer" and "Budget Manager" to the app title (if space permits) and definitely to the short description and feature list.
- 2Rewrite the long description to include each top‑KEI keyword at least 2–3 times, using natural language and bullet points for readability.
- 3Launch an in‑app prompt or email campaign to encourage satisfied users to leave 5‑star reviews, aiming to raise the average rating above 4.0.
- 4Analyze competitor DCU Digital Banking’s metadata for additional long‑tail keywords and adopt any non‑brand terms where relevance aligns.
Category Ranking
Finance chart position
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OnePay – Mobile Banking
Kalshi: Trade on Anything
Capital One Mobile
Google Wallet
Grant Cash Advance
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of GLCU Mobile Banking?
GLCU Mobile Banking has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 24, 2026.
On how many keywords does GLCU Mobile Banking rank?
GLCU Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of GLCU Mobile Banking?
Based on shared keyword rankings, the most frequent competitors of GLCU Mobile Banking are DCU Digital Banking. These apps appear next to GLCU Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is GLCU Mobile Banking in on the Google Play?
GLCU Mobile Banking is listed in the Finance category on the Google Play.
How can GLCU Mobile Banking improve its App Store Optimization?
Based on this audit, GLCU Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to GLCU Mobile Banking.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.