This audit was generated on July 24, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
GLCU Mobile Banking

GLCU Mobile Banking

Great Lakes CU

USUSen-US3.4 / 52,068 reviews Jul 22, 2026

Visibility Score

19Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
20
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
63
Rating and recency signals
Rating3.4 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
glcu#1
82
37
—
DCU Digital Banking
GLCU Mobile Banking
1
DCU Digital Banking
2
Greylock Federal Credit Union
3
GKCU2GO
4
Global CU
5
mobile bankingNot ranked
25
82
——
Chime® – Fee-Free Banking
1
Bank of America Mobile Banking
2
Chase Mobile
3
OnePay – Mobile Banking
4
Current - Mobile Banking
5
check depositOpportunityNot ranked
49
49
——
Ingo Money App – Cash Checks
1
Dora – Mobile Checking
2
Anytime Deposit
3
ePic Check
4
Current - Mobile Banking
5
bill paymentNot ranked
48
63
——
Bill Payment Reminder, Budgets
1
Papaya: Pay Any Bill
2
Deferit: Split Bills, Pay in 4
3
BILL AP & AR Business Payments
4
Rocket Money - Bills & Budgets
5
fund transferOpportunityNot ranked
49
55
——
WorldRemit: Money Transfer App
1
Remitly: Send Money & Transfer
2
Xoom: Send Money & Transfer
3
Taptap Send: Money Transfer
4
Ria Money Transfer
5
budget managerOpportunityNot ranked
37
58
——
Money Manager Expense & Budget
1
Rocket Money - Bills & Budgets
2
Ivy Wallet: money manager
3
Budget Manager
4
EveryDollar: Budget Management
5
credit scoreNot ranked
42
61
——
Experian®
1
Intuit Credit Karma
2
myFICO - Credit Score Tracking
3
Kovo - Build Credit Fast
4
myEquifax
5
card controlNot ranked
25
56
——
WEX CardControl
1
Control Card Prepaid
2
Directions CU Card Controls
3
X1 Card
4
UHFCU Card Control
5
loan applicationNot ranked
25
59
——
Cleo AI: Cash Advance & Money
1
PhonePe UPI Payments, Loan App
2
Prosper: Personal Loans
3
Brigit: Cash Advance & Credit
4
Dave: Credit, Cash & Money App
5
support chatNot ranked
24
53
——
Smartsupp chat
1
Google Chat
2
WhatsApp Messenger
3
TalkLife: Peer Support
4
ChatDip Messenger
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
DCU Digital Banking

DCU Digital Banking

Finance

4.6Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Finance chart position

Finance
Not currently ranked in top 100
Cash App

Cash App

★ 4.7
Freecash: Earn Money

Freecash: Earn Money

★ 4.1
PayPal - Pay, Send, Save

PayPal - Pay, Send, Save

★ 4.2
4
Venmo

Venmo

★ 4.0
5
Chime® – Fee-Free Banking

Chime® – Fee-Free Banking

★ 4.7
6
OnePay – Mobile Banking

OnePay – Mobile Banking

★ 4.8
7
Kalshi: Trade on Anything

Kalshi: Trade on Anything

★ 4.8
8
Capital One Mobile

Capital One Mobile

★ 4.5
9
Google Wallet

Google Wallet

★ 4.4
10
Grant Cash Advance

Grant Cash Advance

★ 4.8
11
Chase Mobile

Chase Mobile

★ 4.8
12
Progressive

Progressive

★ 4.6
13
Wells Fargo Mobile®

Wells Fargo Mobile®

★ 4.8
14
Cleo AI: Cash Advance & Money

Cleo AI: Cash Advance & Money

★ 4.7
15
Klarna: Smarter everyday money

Klarna: Smarter everyday money

★ 4.8

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

GLCU Mobile Banking has a solid brand presence (rank 1 for its exact name) but suffers from very low keyword coverage and modest user ratings, resulting in a poor visibility score of 19/100. The highest‑impact priority is to capture high‑KEI, winnable keywords and improve user sentiment to boost rankings.

Brand Keyword Dominance
high

The app already ranks #1 for the brand keyword "glcu" with a traffic score of 82 and an excellent KEI of 2.22, indicating strong brand recognition that can be leveraged in title and short description.

Quality Score Above Average
medium

A Quality Score of 63% shows the app’s assets (icon, screenshots, description) meet basic store standards, providing a solid foundation for further optimization.

Low Keyword Coverage
high

Only 1 of 10 target keywords is ranked, yielding a 20% Keywords Score. High‑traffic, moderate‑difficulty terms like "mobile banking" (traffic 25, KEI 0.3) are not ranking, limiting discoverability.

Sub‑par Ratings
high

A 3.4‑star rating from 2,068 reviews drags down the Quality Score and conversion rate. Negative sentiment likely contributes to the app’s absence from charts and category rankings.

Capture High‑KEI Keywords
high

Three winnable, high‑KEI keywords are identified: "check deposit" (traffic 49, KEI 1), "fund transfer" (traffic 49, KEI 0.89), and "budget manager" (traffic 37, KEI 0.64). Incorporating these terms into the title, short description, and feature graphics can quickly earn rankings.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add "Check Deposit", "Fund Transfer" and "Budget Manager" to the app title (if space permits) and definitely to the short description and feature list.
  • 2Rewrite the long description to include each top‑KEI keyword at least 2–3 times, using natural language and bullet points for readability.
  • 3Launch an in‑app prompt or email campaign to encourage satisfied users to leave 5‑star reviews, aiming to raise the average rating above 4.0.
  • 4Analyze competitor DCU Digital Banking’s metadata for additional long‑tail keywords and adopt any non‑brand terms where relevance aligns.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 3112 characters, providing good keyword density and information for users.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Rating needs improvement

A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of GLCU Mobile Banking?

GLCU Mobile Banking has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 24, 2026.

On how many keywords does GLCU Mobile Banking rank?

GLCU Mobile Banking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of GLCU Mobile Banking?

Based on shared keyword rankings, the most frequent competitors of GLCU Mobile Banking are DCU Digital Banking. These apps appear next to GLCU Mobile Banking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is GLCU Mobile Banking in on the Google Play?

GLCU Mobile Banking is listed in the Finance category on the Google Play.

How can GLCU Mobile Banking improve its App Store Optimization?

Based on this audit, GLCU Mobile Banking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to GLCU Mobile Banking.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.