This audit was generated on July 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| daylight lamp | #1 | — |  |     | ||
| beurer | #5 |  |  |    | ||
| wake up light | #23 |  |  |      | ||
| light therapyOpportunity | #53 |  |  |      | ||
| sunrise alarm | Not ranked | — | — |   | ||
| mood lightingOpportunity | Not ranked | — | — |      | ||
| sleep aid | Not ranked | — | — |      | ||
| melatonin control | Not ranked | — | — |     | ||
| serotonin boost | Not ranked | — | — |      | ||
| radio stationOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
beurer BabyCare
Parenting
Waking Up: Meditation & Wisdom
Health & Fitness
Otsimo | Speech Therapy SLP
Game Educational
Beurer FreshHome
House & Home
Gradual Alarm - Wakening
Tools
Daylight - Worry Less
Medical
Endel: Focus, Relax & Sleep
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Family Safety & GPS
T-Life
Polymarket
VYBS: Play & Earn Rewards
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
Color Widgets, Theme: iWidgets
Amazon Alexa
LG ThinQ
Nextdoor: Neighborhood Network
Deepsearch AI Search Assistant
myPurina – Pet Rewards App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
beurer LightUp has solid core keyword rankings (e.g., "beurer" #5, "daylight lamp" #1) but suffers from a low overall quality score (25%) and missing high‑KEI opportunities like "mood lighting" and "light therapy". The primary priority is to expand keyword coverage while boosting app quality and ratings.
The app ranks #5 for the brand keyword "beurer" with a KEI of 1.11 and #1 for "daylight lamp" (KEI 0.28). This demonstrates strong brand recognition and core product relevance, which should be leveraged in the title and description.
"wake up light" is positioned at #23 with a good KEI (0.95), indicating that users searching for sunrise alarm solutions can discover the app. Highlighting sunrise/alarm features in visuals can improve click‑through rates.
The overall Quality Score is only 25% and the store rating sits at 3.1 ★ from 1,951 reviews, which likely depresses conversion and retention. Addressing bugs, adding requested features, and prompting satisfied users for reviews are essential.
Only 4 of the top 10 target keywords are ranked, yielding a Keywords Score of 46%. Important terms such as "mood lighting" and "radio station" are missing entirely, limiting organic discoverability.
The keyword "mood lighting" has excellent KEI (1.61) with low difficulty (28) and currently no ranking. Incorporating this phrase into the title, short description, and feature graphic can quickly win traffic.
"light therapy" ranks at #53 with a strong KEI (1.31) and moderate difficulty (32). Elevating its prominence in the long description and adding a dedicated screenshot section can push it into the top 30.
The keyword "radio station" shows good KEI (0.91) and 52 monthly searches but the app does not rank. Implementing a simple FM/online radio integration or promoting existing audio features can capture this demand.
- 1Revise app title and subtitle to include "Mood Lighting" and "Light Therapy" while keeping the brand name.
- 2Update short and long descriptions with natural, high‑KEI keywords (mood lighting, light therapy, radio station) and clear benefit bullets.
- 3Add/replace screenshots and the feature graphic to showcase sunrise alarm, mood lighting modes, and any radio/audio capability.
- 4Launch a rating‑boost campaign: fix reported bugs, introduce a minor feature request (e.g., radio), and prompt happy users for 5‑star reviews.
- 5Monitor competitor listings (e.g., beurer BabyCare) for additional shared keywords and adjust metadata accordingly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1780 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): daylight lamp.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of beurer LightUp?
beurer LightUp has a visibility score of 38 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 24, 2026.
On how many keywords does beurer LightUp rank?
beurer LightUp is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of beurer LightUp?
Based on shared keyword rankings, the most frequent competitors of beurer LightUp are beurer BabyCare, Beurer FreshHome, Waking Up: Meditation & Wisdom. These apps appear next to beurer LightUp on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is beurer LightUp in on the Google Play?
beurer LightUp is listed in the Lifestyle category on the Google Play.
How can beurer LightUp improve its App Store Optimization?
Based on this audit, beurer LightUp should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to beurer LightUp.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.