Efie - Learn Twi for Diaspora

The app holds top‑1 or top‑2 positions for its primary keywords (efie, learn twi, twi pronunciation, diaspora language, twi for beginners) with traffic scores between 47‑68 and moderate difficulty, driving organic installs from the target diaspora audience.

Charts Score is 0% with no global or category ranking, indicating low install velocity. This hampers algorithmic boost and reduces visibility for even well‑ranked keywords.

Keywords like "language learning" (traffic 79, difficulty 77), "african languages" (traffic 68, difficulty 42) and "heritage language" (traffic 54, difficulty 43) are not ranked, representing untapped search volume.

Competitor "Akan Twi Guide" outranks Efie on shared keywords. By enriching the description with unique value props (e.g., diaspora‑focused curriculum, family‑mode) and adding long‑tail keywords, Efie can steal search share.

Only 54 reviews give a 4.3 rating. Encouraging more 5‑star reviews (e.g., in‑app prompts after lesson completion) will improve the Quality Score further and positively affect chart rankings.