This audit was generated on February 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| efie | #1 | — |  |     | ||
| ghanaian culture | #1 | — |  |    | ||
| diaspora language | #1 | — |  |    | ||
| learn twi | #2 |  |  |   | ||
| twi pronunciation | #2 | |  |   | ||
| twi for beginners | #2 | | | | ||
| twi language | #10 |  |  |  | ||
| language learning | Not ranked | — | — |      | ||
| african languagesOpportunity | Not ranked | — | — |     | ||
| heritage languageOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Akan Twi Guide
Education
Asante Twi & English Bible
Books & Reference
iFly EFB
Maps & Navigation
Dialogue: Learn Twi, Yoruba ++
Education
Twi English Translator
Education
Akwaaba App
Travel & Local
English Twi Dictionary
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
Duolingo: Language Lessons
Learn English, Spanish: Learna
Simply Draw: Learn to Draw
ABCmouse: Kids Learning Games
Simple Bible Daily Verse Alarm
PBS KIDS Video
Elevate - Brain Training Games
Minecraft Education
Speak: Language Learning
Learn Fast & Speak Fluently
Lingokids - Play and Learn
Simply Piano: Learn Piano Fast
Gauth: AI Study Companion
PictureThis - Plant Identifier
PragerU
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Efie ranks well for its core keywords (7/10 in top positions) and enjoys a solid quality score of 88%, but it lacks chart presence and misses several high‑traffic keywords, limiting broader discoverability.
The app holds top‑1 or top‑2 positions for its primary keywords (efie, learn twi, twi pronunciation, diaspora language, twi for beginners) with traffic scores between 47‑68 and moderate difficulty, driving organic installs from the target diaspora audience.
Charts Score is 0% with no global or category ranking, indicating low install velocity. This hampers algorithmic boost and reduces visibility for even well‑ranked keywords.
Keywords like "language learning" (traffic 79, difficulty 77), "african languages" (traffic 68, difficulty 42) and "heritage language" (traffic 54, difficulty 43) are not ranked, representing untapped search volume.
Competitor "Akan Twi Guide" outranks Efie on shared keywords. By enriching the description with unique value props (e.g., diaspora‑focused curriculum, family‑mode) and adding long‑tail keywords, Efie can steal search share.
Only 54 reviews give a 4.3 rating. Encouraging more 5‑star reviews (e.g., in‑app prompts after lesson completion) will improve the Quality Score further and positively affect chart rankings.
- 1Add missing high‑traffic keywords (language learning, african languages, heritage language) to the short description and within the first 150 characters of the full description.
- 2Create a localized version of the store listing for each major diaspora market (US, UK, Germany) with region‑specific screenshots and copy to improve relevance and install rate.
- 3Launch a short‑term install campaign (e.g., Google App Campaign) focused on the top‑ranked keywords to generate momentum and push the app into the charts.
- 4Implement an in‑app review prompt after users complete 3 lessons, targeting a 10% increase in total reviews and aiming for a 4.5 average rating.
- 5Conduct A/B testing of the app icon and feature graphic to improve click‑through rate, using the current high keyword rankings as a traffic source.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2238 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): twi language, ghanaian culture, twi pronunciation.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Efie - Learn Twi for Diaspora?
Efie - Learn Twi for Diaspora has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 18, 2026.
On how many keywords does Efie - Learn Twi for Diaspora rank?
Efie - Learn Twi for Diaspora is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Efie - Learn Twi for Diaspora?
Based on shared keyword rankings, the most frequent competitors of Efie - Learn Twi for Diaspora are Akan Twi Guide, iFly EFB, Dialogue: Learn Twi, Yoruba ++. These apps appear next to Efie - Learn Twi for Diaspora on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Efie - Learn Twi for Diaspora in on the Google Play?
Efie - Learn Twi for Diaspora is listed in the Education category on the Google Play.
How can Efie - Learn Twi for Diaspora improve its App Store Optimization?
Based on this audit, Efie - Learn Twi for Diaspora should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Efie - Learn Twi for Diaspora.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.