This audit was generated on March 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| guess | #3 |  |  |    | ||
| heads up game | #5 |  |  |    | ||
| heads up | #8 |  | |  | ||
| charades | #14 |  |  |    | ||
| charades game | #19 | | |   | ||
| acting gameOpportunity | #92 |  |  |    | ||
| party game | Not ranked | — | — |     | ||
| family game nightOpportunity | Not ranked | — | — |     | ||
| guess the word | Not ranked | — | — |     | ||
| custom decksOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mzansi Charades
Game Trivia
Akinator
Entertainment
Evil Minds: Dirty Charades!
Game Word
Heads Up! Netflix Edition
Game Word
Ludo King®
Game Board
Charades for Kids - Guess Up
Game Educational
Charades Game – Guess Movie
Game Word
GUESS Academy
Education
Kabuki - Act it out Charades
Game Trivia
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Word chart position
Solitaire Associations Journey
Zen Word® - Relax Puzzle Game
PlaySimple Cryptogram
Word Search - Word Puzzle Game
Word Search Explorer
Word Solitaire Now!
Crossword Master - Word Puzzle
Associations - Colorwood Game
Crossword Go!
Wordscapes: Word puzzle game
Word Connect Association
Hangman Words:Two Player Games
Wordle!
NYT Games: Wordle & Crossword
NYT Crossplay: Play and Spell
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a solid foundation with a high quality score (100%) and strong rankings for core terms like "guess" (rank 3) and "heads up game" (rank 5). However, it lacks chart presence and is missing rankings for several high‑traffic keywords, limiting its discovery potential.
The keywords "guess" (rank 3, traffic 51) and "heads up game" (rank 5, traffic 64) are already in the top 10, giving the app solid visibility for its primary concept. Maintain these positions through regular keyword monitoring and keep the app title/short description aligned with them.
Charts Score is 0%, meaning the app is not appearing in global or category top‑charts, which hurts organic installs and credibility. This is likely due to low download velocity compared to competitors like Akinator that are ahead in the same niche.
Keywords such as "party game" (traffic 57), "family game night" (traffic 68), "guess the word" (traffic 67) and "custom decks" (traffic 33) are not ranked at all, representing untapped search volume. Their difficulty scores are moderate (38‑68), making them realistic targets.
Incorporate high‑traffic, low‑difficulty terms like "Party Game" and "Family Game Night" into the app title or subtitle (e.g., "Guess! Heads Up – Party & Family Charades"). This can boost relevance for those searches without sacrificing the strong existing keywords.
Expand the long description to naturally embed missing keywords (party game, family game night, guess the word, custom decks). Use bullet points that highlight custom decks and family‑friendly play, matching the traffic‑heavy terms identified.
Although the rating is strong (4.7/5), only 86 reviews limit social proof. Implement in‑app prompts after successful rounds to encourage 5‑star reviews, aiming for 200+ reviews to improve ranking signals.
- 1Revise app title and subtitle to include "Party Game" and "Family Game Night" while retaining "Guess" and "Heads Up".
- 2Rewrite the short and long descriptions to embed the unranked high‑traffic keywords and highlight the custom decks feature.
- 3Add keyword‑rich captions to screenshots and create a short video demo that emphasizes party/family gameplay.
- 4Launch a small user‑acquisition campaign to boost daily installs and push the app into the top‑200 of the Game Word category, targeting chart entry.
- 5Implement an in‑app review prompt after 3 successful rounds to increase total review count to 200+.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1813 characters, providing good keyword density and information for users.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): heads up game.
Good visibility score
Score of 66/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Guess! Heads Up Charades Game?
Guess! Heads Up Charades Game has a visibility score of 66 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 22, 2026.
On how many keywords does Guess! Heads Up Charades Game rank?
Guess! Heads Up Charades Game is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Guess! Heads Up Charades Game?
Based on shared keyword rankings, the most frequent competitors of Guess! Heads Up Charades Game are Charades for Kids - Guess Up, Mzansi Charades, Charades Game – Guess Movie. These apps appear next to Guess! Heads Up Charades Game on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Guess! Heads Up Charades Game in on the Google Play?
Guess! Heads Up Charades Game is listed in the Game Word category on the Google Play.
How can Guess! Heads Up Charades Game improve its App Store Optimization?
Based on this audit, Guess! Heads Up Charades Game should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Guess! Heads Up Charades Game.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.