How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| glo | #2 | |||||
| yoga and fitness | #60 | |||||
| yoga classes | Not ranked | — | — | |||
| meditation online | Not ranked | — | — | |||
| pilates workout | Not ranked | — | — | |||
| yoga for beginners | Not ranked | — | — | |||
| home yoga practice | Not ranked | — | — | |||
| mindfulness meditation | Not ranked | — | — | |||
| online yoga studio | Not ranked | — | — | |||
| yoga exercises | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Glo's ASO visibility is critically low at 17/100, with only 2 of 10 targeted keywords ranking and zero presence in category charts. The app's strongest asset is its brand recognition (rank 2 for 'glo'), but it fails to capture high-intent, high-traffic keywords like 'yoga classes' (44 traffic) and 'meditation online' (49 traffic) despite manageable difficulty scores.
Glo holds rank 2 for its exact brand name 'glo' with 47 traffic score, establishing baseline discoverability for users already familiar with the app. This 78 difficulty keyword shows the brand has built meaningful recognition, which can be leveraged for cross-promotion and retargeting campaigns.
Despite targeting 9 non-brand keywords with combined traffic of 401, Glo ranks for only 1 ('yoga and fitness' at rank 60). Critical misses include 'yoga classes' (44 traffic, 56 difficulty), 'mindfulness meditation' (53 traffic, 45 difficulty), and 'meditation online' (49 traffic, 40 difficulty)—all achievable difficulty levels with substantial search volume.
Glo shows N/A for both Global and Category chart positions, indicating insufficient download velocity to trigger algorithmic promotion. This creates a negative feedback loop: no visibility → no downloads → no ranking → no visibility. The 3.9/5 rating with only 1,022 reviews suggests limited user base growth compared to competitors.
Keywords 'home yoga practice' (48 traffic, 44 difficulty) and 'online yoga studio' (31 traffic, 38 difficulty) show low competition with clear intent matching Glo's core value proposition. These represent quick wins for ranking improvements given the app's actual feature set aligns with remote, flexible practice.
While the description mentions Pilates, 'pilates workout' (66 traffic, highest among all keywords, 68 difficulty) is unranked. This is Glo's highest-traffic opportunity. Competitor analysis suggests Pilates-focused apps may be weaker in the yoga-meditation hybrid space, allowing Glo to capture crossover users.
Shared keyword overlap with competitors is minimal (1 keyword each), suggesting poor keyword targeting alignment with market leaders. 'Yoga Time | Yoga' ranks ahead despite likely smaller brand recognition, indicating superior ASO execution that Glo should analyze and emulate.
Actionable recommendations to improve your visibility
Your description is 3741 characters, providing good keyword density and information for users.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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