OurRitual: Couples Support

The app holds the #1 position for the exact brand keyword "ourritual" with 42 traffic points and low difficulty (33), indicating excellent brand awareness. Leverage this by keeping the brand name in the title and short description.

Charts Score is 0%, meaning the app is not appearing in global or category rankings. This dramatically reduces organic install volume. Immediate focus on install velocity and keyword relevance is required.

Key therapeutic terms like "conflict resolution" (not ranked) and "intimacy building" (rank 41) have high traffic (43 & 33) but are missing or far down the list. Improving these to top‑20 will capture valuable search traffic.

Competitor Ally Couples & Relationships outranks you on shared high‑value keywords. Conduct a gap analysis, add missing synonyms (e.g., "marriage counseling", "relationship help") to the keyword list, and differentiate with unique value props in the description.

The app is not ranked in the Health & Fitness category despite relevance. Optimize the category metadata (title, short description, primary keyword) and push a short‑term install campaign to achieve a category rank, unlocking chart visibility.