This audit was generated on April 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| just between us | #1 | — |  |     | ||
| private couple chat | #2 | |  |   | ||
| couple chat | #9 |  |  |    | ||
| couples messenger | #23 |  |  |    | ||
| private messagingOpportunity | Not ranked | — | — |     | ||
| secure textingOpportunity | Not ranked | — | — |   | ||
| encrypted messagesOpportunity | Not ranked | — | — |    | ||
| private chat appOpportunity | Not ranked | — | — |   | ||
| secret messagingOpportunity | Not ranked | — | — |  | ||
| secure chatOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Love8 - App for Couples
Tools
LoveSync - Couples Reminders
Lifestyle
Between - Private Couples App
Social
Between Us
Health & Fitness
Couples - Better Relationships
Health & Fitness
askBae: Couples Questions
Lifestyle
Lovify: Fun Couple Games
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Communication chart position
WhatsApp Messenger
MONOPOLY GO!Chat
Snapchat
Telegram
Discord - Talk, Play, Hang Out
Messenger
TextNow: Call + Text Unlimited
Google Messages
Microsoft Edge: AI browser
Watch Duty (Wildfire)
Signal Private Messenger
Yahoo Mail: Email & Planner
WhatsApp Business
Firefox Fast & Private Browser
Reelway: feel-good clips
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Just Between Us ranks #1 for its brand term and #2 for "private couple chat" but lacks chart presence and fails to rank for several high‑traffic keywords, resulting in a moderate visibility score of 57/100. Immediate focus should be on expanding keyword coverage and improving store assets to boost rankings and downloads.
The app holds the #1 position for the exact brand term "just between us" (traffic 57) and #2 for "private couple chat" (traffic 49), indicating strong brand recognition. Leverage this by keeping the brand term in the title and reinforcing it in the short description.
Charts Score is 0% with no global or category ranking, meaning the app is not gaining organic install momentum. This directly limits visibility despite decent ratings. A push for install‑driven campaigns and ASO‑focused metadata is needed to enter the charts.
Keywords like "private messaging" (traffic 55), "secure texting" (traffic 58), "encrypted messages" (traffic 51) and "secret messaging" (traffic 56) have high search volume but the app is not ranked for any of them. Incorporate these terms naturally into the short and long descriptions and the feature list.
The app is not ranked in the Communication category, limiting exposure to users browsing by category. Refine the primary category metadata, add category‑specific keywords, and ensure the app’s feature graphic highlights its communication focus to qualify for category placement.
Quality Score sits at 63%, suggesting room for improvement in screenshots, video, and icon. Add a short demo video, update screenshots to showcase end‑to‑end encrypted chat, and test alternative icons to increase conversion rates.
Competitors like Love8 and LoveSync rank ahead for keywords such as "couples messenger" and "secure chat" while sharing only one keyword each. Differentiate by emphasizing unique features (e.g., one‑to‑one sync, self‑destructing messages) and embed those differentiators with the missing high‑traffic keywords.
- 1Integrate unranked high‑traffic keywords (private messaging, secure texting, encrypted messages, secret messaging, secure chat) into the short description and first 150 characters of the full description.
- 2Create a compelling feature graphic and a 15‑second demo video highlighting encrypted, one‑to‑one chat to raise the Quality Score.
- 3Refresh screenshots to illustrate key use‑cases (couple sync, self‑destructing messages, privacy lock) and run A/B tests on icon and screenshot order.
- 4Launch a targeted install‑driven ASO campaign (e.g., Google App Campaigns) to generate the first wave of downloads needed for chart entry.
- 5Implement a review‑generation strategy: prompt satisfied users for 5‑star reviews and respond to existing reviews to boost credibility and rating consistency.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1581 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): couple chat, private couple chat.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Just Between Us?
Just Between Us has a visibility score of 57 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 26, 2026.
On how many keywords does Just Between Us rank?
Just Between Us is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Just Between Us?
Based on shared keyword rankings, the most frequent competitors of Just Between Us are Between Us, Love8 - App for Couples, Couples - Better Relationships. These apps appear next to Just Between Us on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Just Between Us in on the Google Play?
Just Between Us is listed in the Communication category on the Google Play.
How can Just Between Us improve its App Store Optimization?
Based on this audit, Just Between Us should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Just Between Us.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.