This audit was generated on April 27, 2026
The data may no longer be up to date.
This audit was generated on April 27, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nfb films | #1 | — |  |     | ||
| canadian films | #1 | — |  |    | ||
| canadian documentaries | #1 | — |  |   | ||
| documentaries | #81 |  |  |    | ||
| free moviesOpportunity | Not ranked | — | — |     | ||
| indigenous filmsOpportunity | Not ranked | — | — |      | ||
| animation moviesOpportunity | Not ranked | — | — |     | ||
| auteur cinemaOpportunity | Not ranked | — | — |      | ||
| offline moviesOpportunity | Not ranked | — | — |     | ||
| film streamingOpportunity | Not ranked | — | — |  |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
NFB Films ranks #1 for its core brand keywords, but overall visibility is limited by low chart performance, modest quality score, and missing rankings for high‑traffic generic terms. Prioritize expanding keyword coverage and improving store‑listing assets to boost rankings and user acquisition.
The app holds the #1 position for "nfb films", "canadian films" and "canadian documentaries" with combined traffic of 157 and difficulty under 35, indicating strong brand recognition that should be leveraged in the title and short description.
Charts Score is 0% and the app is not ranked in its Entertainment category, meaning it receives little organic exposure beyond direct searches. This limits discovery for users browsing top charts.
Keywords such as "free movies" (traffic 56, difficulty 49) and "film streaming" (traffic 59, difficulty 37) are not ranked. Capturing even a mid‑range position could add >100 potential impressions per month.
Add the top unranked high‑traffic keywords to the short description, long description, and keyword field while maintaining readability. Use natural‑language bullet points (e.g., "Free movies, offline playback, animation, indigenous cinema").
Quality Score at 53% reflects a 3.5‑star rating and limited visual assets. Implement in‑app review prompts, refresh screenshots with subtitles in both English and French, and add a short promo video to raise perceived quality and conversion.
The app is available in English and French but the listing appears only in English. Localize the title, short description, and primary screenshots for French to capture additional traffic (French‑language search volume is currently untapped).
Actionable recommendations to improve your visibility
17 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 2 keyword(s): canadian films, canadian documentaries.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
NFB Films has a visibility score of 58 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 27, 2026.
NFB Films is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of NFB Films are Sling: Live TV + Freestream, ICI TOU.TV, DailyWire+. These apps appear next to NFB Films on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
NFB Films is listed in the Entertainment category on the Google Play.
Based on this audit, NFB Films should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NFB Films.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US