This audit was generated on April 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nfb films | #1 | — |  |     | ||
| canadian films | #1 | — |  |    | ||
| canadian documentaries | #1 | — |  |   | ||
| documentaries | #81 |  |  |    | ||
| free moviesOpportunity | Not ranked | — | — |     | ||
| indigenous filmsOpportunity | Not ranked | — | — |      | ||
| animation moviesOpportunity | Not ranked | — | — |     | ||
| auteur cinemaOpportunity | Not ranked | — | — |      | ||
| offline moviesOpportunity | Not ranked | — | — |     | ||
| film streamingOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
DailyWire+
News & Magazines
Sling: Live TV + Freestream
Entertainment
ICI TOU.TV
Entertainment
biblio+: Watch Movies & TV
Entertainment
MagellanTV Documentaries
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Entertainment chart position
FreeReels - Dramas & Reels
Game Cashouts
Loopit - Make Playables
HBO Max: Stream TV & Movies
Prime Video
Netflix
Peacock TV: Stream TV & Movies
NetShort - Popular Dramas & TV
Tubi: Free Movies & Live TV
ReelShort - Stream Drama & TV
PineDrama - Short Dramas
The Roku App (Official)
PlutoTV: Stream Free Movies/TV
PolyBuzz: Chat with AI Friends
DramaBox - Stream Drama Shorts
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NFB Films ranks #1 for its core brand keywords, but overall visibility is limited by low chart performance, modest quality score, and missing rankings for high‑traffic generic terms. Prioritize expanding keyword coverage and improving store‑listing assets to boost rankings and user acquisition.
The app holds the #1 position for "nfb films", "canadian films" and "canadian documentaries" with combined traffic of 157 and difficulty under 35, indicating strong brand recognition that should be leveraged in the title and short description.
Charts Score is 0% and the app is not ranked in its Entertainment category, meaning it receives little organic exposure beyond direct searches. This limits discovery for users browsing top charts.
Keywords such as "free movies" (traffic 56, difficulty 49) and "film streaming" (traffic 59, difficulty 37) are not ranked. Capturing even a mid‑range position could add >100 potential impressions per month.
Add the top unranked high‑traffic keywords to the short description, long description, and keyword field while maintaining readability. Use natural‑language bullet points (e.g., "Free movies, offline playback, animation, indigenous cinema").
Quality Score at 53% reflects a 3.5‑star rating and limited visual assets. Implement in‑app review prompts, refresh screenshots with subtitles in both English and French, and add a short promo video to raise perceived quality and conversion.
The app is available in English and French but the listing appears only in English. Localize the title, short description, and primary screenshots for French to capture additional traffic (French‑language search volume is currently untapped).
- 1Add top unranked high‑traffic keywords (e.g., "free movies", "film streaming", "offline movies") to the short description and keyword field.
- 2Create new localized French screenshots and a short video demo highlighting Indigenous and animated films.
- 3Implement an in‑app rating prompt after 3‑day usage to increase review count and improve the 3.5‑star rating.
- 4Refresh the app icon and primary screenshot to showcase a recognizable Canadian film motif and run A/B tests for higher conversion.
- 5Monitor weekly keyword rankings and adjust copy to maintain #1 positions for brand terms while climbing into the top 50 for generic keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
17 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): canadian films, canadian documentaries.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NFB Films?
NFB Films has a visibility score of 58 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 27, 2026.
On how many keywords does NFB Films rank?
NFB Films is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NFB Films?
Based on shared keyword rankings, the most frequent competitors of NFB Films are Sling: Live TV + Freestream, ICI TOU.TV, DailyWire+. These apps appear next to NFB Films on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NFB Films in on the Google Play?
NFB Films is listed in the Entertainment category on the Google Play.
How can NFB Films improve its App Store Optimization?
Based on this audit, NFB Films should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NFB Films.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.