NFB Films

The app holds the #1 position for "nfb films", "canadian films" and "canadian documentaries" with combined traffic of 157 and difficulty under 35, indicating strong brand recognition that should be leveraged in the title and short description.

Charts Score is 0% and the app is not ranked in its Entertainment category, meaning it receives little organic exposure beyond direct searches. This limits discovery for users browsing top charts.

Keywords such as "free movies" (traffic 56, difficulty 49) and "film streaming" (traffic 59, difficulty 37) are not ranked. Capturing even a mid‑range position could add >100 potential impressions per month.

Add the top unranked high‑traffic keywords to the short description, long description, and keyword field while maintaining readability. Use natural‑language bullet points (e.g., "Free movies, offline playback, animation, indigenous cinema").

Quality Score at 53% reflects a 3.5‑star rating and limited visual assets. Implement in‑app review prompts, refresh screenshots with subtitles in both English and French, and add a short promo video to raise perceived quality and conversion.

The app is available in English and French but the listing appears only in English. Localize the title, short description, and primary screenshots for French to capture additional traffic (French‑language search volume is currently untapped).