This audit was generated on April 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hapday | #1 | — |  |     | ||
| ai life coach | #2 |  |  |   | ||
| personalized coachingOpportunity | #98 |  |  |     | ||
| mental health | Not ranked | — | — |      | ||
| habit tracker | Not ranked | — | — |      | ||
| mood tracker | Not ranked | — | — |      | ||
| stress reliefOpportunity | Not ranked | — | — |      | ||
| wellness appOpportunity | Not ranked | — | — |      | ||
| goal settingOpportunity | Not ranked | — | — |      | ||
| mindfulness coachOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
AI Life Coach & Goal Tracker
Productivity
Jivi: AI Health & Mind Coach
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
Blood Pressure Log
healow
Step Tracker Launcher
Blood Pressure Tracker
AllTrails: Hike, Bike & Run
Finch: Self-Care Pet
Health Sense: Track & Record
Step Counter - Pedometer
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
Blood Pressure Care
Chair Workout: Women's Edition
FunSteps
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Hapday has critical visibility issues with only 40/100 visibility score and zero chart presence despite a strong brand term (rank #1 for 'hapday'). The app is failing to capture high-value, mid-difficulty keywords in the mental health/wellness space while competitors like 'AI Life Coach & Goal Tracker' and 'Jivi' outperform it.
Achieving rank #1 for 'hapday' with 78 traffic shows effective brand building. The 78 traffic score indicates users are actively searching for the app by name, which suggests retention and word-of-mouth potential that can be leveraged for organic growth.
Only 3/10 analyzed keywords rank, with 7 high-value terms (mental health, habit tracker, mood tracker, stress relief, wellness app, goal setting, mindfulness coach) completely unranked. These combine for 463 traffic points with difficulty scores ranging 28-78—critical missed opportunities.
0% Charts Score with no ranking in Health & Fitness category means zero organic discovery through browse. With 4.0 rating and 123 reviews, the app likely lacks download velocity rather than quality issues—indicating metadata and store listing optimization problems.
'personalized coaching' (difficulty 28, traffic 38) ranks #98—easily improvable with targeted optimization. 'wellness app' (37 difficulty, 50 traffic) and 'goal setting' (38 difficulty, 36 traffic) represent reachable wins that competitors may be underinvesting in.
Only 1 shared keyword with each competitor suggests minimal ASO overlap. Competitors ahead ('AI Life Coach & Goal Tracker', 'Jivi') likely dominate shared terms—reverse engineer their metadata for 'ai life coach' (rank #2, difficulty 57) where Hapday has traction but room to grow.
The description leads with features rather than keyword-rich benefits. Critical terms like 'mental health', 'habit tracker', 'mood tracker' appear in feature bullets but the opening paragraph lacks strategic keyword placement for indexing algorithms.
- 1Rewrite title to 'Hapday: AI Life Coach & Mental Health App' to capture 'mental health' (65 traffic) and test impact on unranked keywords within 65 character limit
- 2Restructure description to front-load priority keywords in first 167 characters and repeat 'habit tracker', 'mood tracker', 'stress relief', 'mindfulness' 2-3 times naturally throughout
- 3Target 'wellness app' and 'goal setting' with dedicated metadata updates and external marketing to drive download velocity for these low-difficulty, mid-traffic terms
- 4Analyze top 20 competitor metadata (especially ahead-ranked apps) for exact keyword phrases and placement patterns, then implement best practices in short description and full description
- 5Launch burst campaign for 'personalized coaching' (rank #98) to push into top 10 after metadata optimization, as 28 difficulty indicates minimal competitive resistance
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2116 characters, providing good keyword density and information for users.
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hapday - AI Life Coach?
Hapday - AI Life Coach has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 24, 2026.
On how many keywords does Hapday - AI Life Coach rank?
Hapday - AI Life Coach is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hapday - AI Life Coach?
Based on shared keyword rankings, the most frequent competitors of Hapday - AI Life Coach are Hevy - Gym Log Workout Tracker, AI Life Coach & Goal Tracker, Selfpause: AI Life Coach. These apps appear next to Hapday - AI Life Coach on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hapday - AI Life Coach in on the Google Play?
Hapday - AI Life Coach is listed in the Health & Fitness category on the Google Play.
How can Hapday - AI Life Coach improve its App Store Optimization?
Based on this audit, Hapday - AI Life Coach should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hapday - AI Life Coach.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.