Horoscope - Daily & Zodiac

The app ranks #4 for 'yearly horoscope', #10 for 'weekly horoscope', and #23 for 'monthly horoscope'—demonstrating strong relevance for time-period specific queries. These three keywords combined reach 143 traffic volume with moderate difficulty (38-43), indicating the app successfully captures users seeking structured forecast content. Leverage this by expanding into 'daily horoscope 2024' or 'tomorrow horoscope' variants.

With 4.4/5 stars from 2,496 reviews and 88% Quality Score, the app has strong retention and conversion mechanics. This social proof can be weaponized in screenshots and short description to improve store listing conversion rate (CVR), which would amplify any ranking improvements.

The app is completely unranked for 'horoscope' (68 traffic, 76 difficulty) and 'astrology' (74 traffic, 83 difficulty)—the two highest-volume keywords in the category. This represents ~45% of total analyzed search volume missed. Despite 'horoscope' appearing in the title, ranking failure suggests weak relevance signals, possibly due to low install velocity or metadata crowding from redundant 'horoscope' usage elsewhere.

Ranked #17 for 'love horoscope' (46 traffic, 61 difficulty) despite this being a high-intent monetization keyword. Competitors likely dominate through dedicated feature callouts and in-app purchase gating. Current description mentions 'love horoscope' once without emotional hooks or feature depth.

Unranked for 'horoscope app' (53 traffic, 40 difficulty) despite literally being the app name—this branded-modifier gap allows competitors to intercept navigational intent. Priority: add 'download horoscope app' and 'free horoscope app' to description front-load, and secure featured snippets through structured metadata.

Ranked #40 for 'zodiac signs' (41 traffic, 53 difficulty) with fair difficulty—but unranked for 'zodiac horoscope' (72 traffic, 46 difficulty). The difficulty-to-traffic ratio favors 'zodiac horoscope' heavily. Pivot: restructure title to 'Horoscope & Zodiac - Daily Astrology' to capture both semantics, or split test via Google Play Experiments.