How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| heartup | #1 | — | ||||
| heart health app | #9 | |||||
| heart rate variability | #11 | |||||
| heart rate analyzer | #12 | |||||
| heart rate monitor | #15 | |||||
| cardiovascular health | #18 | |||||
| pulse monitor | #20 | |||||
| hrv monitoring | #28 | |||||
| stress level tracker | #98 | |||||
| stress tracker | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
HeartUp has moderate ASO visibility (59/100) with strong brand term dominance (rank 1 for 'heartup') but struggles with high-volume, competitive keywords. The app lacks chart presence entirely and has inconsistent rankings across core health metrics, with significant opportunity to capture traffic from underoptimized keywords like 'stress tracker' (not ranked) and 'stress level tracker' (rank 98).
HeartUp ranks #1 for its brand name 'heartup' with 49 traffic score, ensuring users searching specifically for the app can find it. This 100% branded visibility is foundational, though it represents only defensive ASO rather than acquisition-focused growth.
Despite featuring stress monitoring in the app description and features, 'stress tracker' is completely unranked and 'stress level tracker' sits at rank 98 with only 34 difficulty. This is a glaring mismatch between app functionality and ASO execution, bleeding users to competitors with 44 traffic potential.
0% Charts Score with no category or global rankings indicates insufficient download velocity and engagement metrics. This creates a negative feedback loop where poor visibility reduces downloads, which further prevents chart entry. Compare to competitors like Heart Beat which likely maintains chart positions through better keyword diversification.
'Heart rate variability' (rank 11, 37 traffic, 35 difficulty) and 'hrv monitoring' (rank 28, 55 traffic, 34 difficulty) show strong relevance but suboptimal positions. With low difficulty scores and combined 92 traffic, focused optimization could push these to top 3, especially since HRV is a niche differentiator from basic heart rate apps.
'Heart rate monitor' at rank 15 (69 traffic, 78 difficulty) is competitive but feasible with optimization. More strategically, 'pulse monitor' (rank 20, 46 traffic, 61 difficulty) and 'heart rate analyzer' (rank 12, 40 traffic, 42 difficulty) offer moderate difficulty with immediate top-10 potential if description keyword density and metadata are improved.
The description opens with 'MONITOR & PULSE: MEASURE STRESS LEVELS & HRV' but awkwardly truncates features. Critical missing terms in first 500 chars: 'stress tracker,' 'hrv monitoring,' and no clear CTAs. The description reads like feature documentation rather than search-optimized conversion copy, wasting the 63% quality score potential.
Actionable recommendations to improve your visibility
Your description is 2906 characters, providing good keyword density and information for users.
20 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): heart health app.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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