HR2VP Cycling & Bike Training

The app ranks #2 for its own branded term 'hr2vp' (82 traffic, diff 40) and #5 for 'cycling power meter' (41 traffic, diff 34), indicating strong technical differentiation in power meter functionality. This positions HR2VP as a specialized tool for serious cyclists rather than a general fitness app, which should inform keyword strategy to double down on technical/integration terms.

The 3.1/5 rating with 145 reviews is severely damaging visibility and conversion. Google Play's algorithm heavily weights ratings and reviews for ranking, and this score likely suppresses rankings for competitive terms. With 'quality score' at only 38%, fixing user experience issues and generating positive reviews must be prioritized before other ASO investments.

Despite being in Health & Fitness—a high-traffic category—the app has no global or category chart ranking. This eliminates a major organic discovery channel. The category 'Health & Fitness' may be too broad; exploring subcategories like 'Sports' or ensuring proper categorization could improve competitiveness.

The app directly integrates with Zwift and Strava yet ranks 'not ranked' for both 'zwift' (83 traffic, diff 47) and 'strava integration' (49 traffic, diff 34). These are the app's highest-volume keywords with moderate difficulty. The description mentions both 3+ times but metadata optimization is failing—priority should be adding these to title, short description, and backend keywords.

Multiple relevant terms show poor rankings despite manageable difficulty: 'bike workout app' (#56, diff 36), 'virtual cycling' (#40, diff 39), 'bike trainer app' (#35, diff 34). These indicate the app is indexed but not competitive. The description's keyword stuffing ('⚡️❤️' symbols, fragmented sentences) hurts readability and conversion—rewriting for natural keyword placement and user value could improve both ranking and installs.

The description cuts off mid-sentence discussing an 'optionnally use a cadence sensor' feature, suggesting incomplete metadata or a bug. 'Cadence sensor' (estimated 30+ traffic, low competition) is untracked but relevant—adding this to keyword strategy and fixing the description could capture users with specific hardware setups that competitors overlook.