This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mate in 2 | #1 | — |  |     | ||
| chess king | #30 | |  |     | ||
| chess puzzles | #45 |  |  |      | ||
| chess tactics | #62 |  |  |   | ||
| chess exercisesOpportunity | #83 |  |  |     | ||
| chess strategyOpportunity | #95 |  |  |  | ||
| chess trainingOpportunity | Not ranked | — | — |   | ||
| learn chess | Not ranked | — | — | | ||
| chess gamesOpportunity | Not ranked | — | — |     | ||
| chess improvementOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mate in 1 (Chess Puzzles)
Game Puzzle
Chess Puzzle Solver
Game Puzzle
Chess tactics - Ideatactics
Game Board
Chess - Clash of Kings
Game Board
Chess Opener Lite
Game Board
Chess Tactics in Open Games
Game Board
Chess Puzzles Set
Game Puzzle
Mate in 3-4 (Chess Puzzles)
Game Board
Chess Openings Promaster
Game Board
Chess Master: Board Game
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mate in 2 holds a #1 spot for its main keyword but overall visibility is low (33/100) due to missing high‑traffic keywords, sub‑optimal metadata, and no chart presence.
The app ranks #1 for "mate in 2" with a traffic score of 51 and a moderate difficulty (44), confirming strong relevance for its primary niche.
Keywords like "chess training", "learn chess", "chess games", and "chess improvement" have traffic scores above 50 but the app is not ranked for any of them, limiting discoverability.
The title "Mate in 2 (Chess Puzzles)" only captures the primary term. The short and full description lack other high‑volume terms (e.g., "chess puzzles", "chess tactics", "chess training"), reducing keyword relevance.
Competitor "Mate in 1 (Chess Puzzles)" ranks ahead and utilizes the shared keyword "chess puzzles". Adding this phrase to the title or subtitle can capture its search intent.
Charts Score is 0%, indicating the app is not appearing in top‑charts. Boosting installs via ASO‑focused campaigns and app store ad spend can trigger algorithmic chart placement.
A 4.6‑star rating is solid, but increasing the volume of reviews (currently 3,444) will improve credibility and may lift the Quality Score further.
- 1Revise the app title to "Mate in 2 – Chess Puzzles & Tactics" to include the high‑traffic keyword "chess puzzles".
- 2Rewrite the short and full description, weaving in top traffic keywords such as "chess puzzles", "chess tactics", "chess training", and "learn chess" while keeping the copy natural.
- 3Add relevant keyword tags (e.g., chess puzzles, chess tactics, chess training, learn chess) in the Play Console's keyword/metadata fields.
- 4Launch a targeted install campaign (Google UAC) to increase daily installs and aim for a spot in the Board Games top‑charts.
- 5Implement an in‑app prompt for satisfied users to leave a rating/review, aiming to exceed 5,000 reviews.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2744 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mate in 2 (Chess Puzzles)?
Mate in 2 (Chess Puzzles) has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Mate in 2 (Chess Puzzles) rank?
Mate in 2 (Chess Puzzles) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mate in 2 (Chess Puzzles)?
Based on shared keyword rankings, the most frequent competitors of Mate in 2 (Chess Puzzles) are Mate in 1 (Chess Puzzles), Chess Tactics in Open Games, Chess Puzzle Solver. These apps appear next to Mate in 2 (Chess Puzzles) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mate in 2 (Chess Puzzles) in on the Google Play?
Mate in 2 (Chess Puzzles) is listed in the Game Board category on the Google Play.
How can Mate in 2 (Chess Puzzles) improve its App Store Optimization?
Based on this audit, Mate in 2 (Chess Puzzles) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mate in 2 (Chess Puzzles).
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.