How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess traps | #1 | — | ||||
| chess traps | #1 | — | ||||
| chess strategies | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| chess openings | Not ranked | — | — | |||
| chess learning | Not ranked | — | — | |||
| chess skills | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| chess puzzles | Not ranked | — | — | |||
| chess tutorials | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Game Puzzle
Occurrence count shows how many keywords each competitor appears on
Game Board chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess Traps has a solid foothold on its primary keyword (rank #1 for "chess traps") but suffers from extremely low overall visibility (12/100) due to poor keyword breadth, no chart rankings, and a middling quality score. Immediate focus should be expanding keyword coverage and improving store listing assets to lift both discoverability and conversion.
The app ranks #1 for the exact match keyword "chess traps" with a traffic potential of 30, giving it a clear advantage on that term. Preserve this rank by maintaining the keyword in the title and reinforcing it in the short description.
Only 2 of the 10 target keywords are ranked, leaving high‑traffic terms like "chess tactics" (traffic 39) and "chess puzzles" (traffic 47) untapped. Expand the title, subtitle, and description with these high‑traffic, moderate‑difficulty keywords to increase the Keywords Score.
Charts Score is 0% – the app does not appear in any global or category top charts, which heavily limits organic discoverability. Boost installs through a launch promotion, incentivized reviews, and ASO‑optimized A/B testing to move into the Board Games top 200.
A 50% quality score suggests issues with UI/UX, crash stability, or user engagement. Address any reported bugs, improve load times, and ensure the trial version clearly shows value to lift the quality metric.
The competitor "Chess Traps" is behind and shares only 2 keywords. By adding the missing high‑traffic keywords and better visual assets, you can capture their audience and dominate the niche.
The current description is truncated and lacks compelling screenshots or video previews. Adding 5 high‑resolution screenshots, a short gameplay video, and a localized short description can improve conversion rates and indirectly boost rankings.
Actionable recommendations to improve your visibility
Your description is 1557 characters, providing good keyword density and information for users.
Your 4.7 star rating builds user trust and improves conversion rates.
Last updated 25 months ago. Regular updates signal active development and improve rankings.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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