This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess traps | #1 | — |  |     | ||
| chess traps | #1 | — | | | ||
| chess strategiesOpportunity | Not ranked | — | — |      | ||
| chess tactics | Not ranked | — | — |    | ||
| chess openings | Not ranked | — | — |      | ||
| chess learningOpportunity | Not ranked | — | — |     | ||
| chess skillsOpportunity | Not ranked | — | — |   | ||
| chess trainingOpportunity | Not ranked | — | — | | ||
| chess puzzles | Not ranked | — | — |   | ||
| chess tutorialsOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Chess Traps
Game Puzzle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Traps has a solid foothold on its primary keyword (rank #1 for "chess traps") but suffers from extremely low overall visibility (12/100) due to poor keyword breadth, no chart rankings, and a middling quality score. Immediate focus should be expanding keyword coverage and improving store listing assets to lift both discoverability and conversion.
The app ranks #1 for the exact match keyword "chess traps" with a traffic potential of 30, giving it a clear advantage on that term. Preserve this rank by maintaining the keyword in the title and reinforcing it in the short description.
Only 2 of the 10 target keywords are ranked, leaving high‑traffic terms like "chess tactics" (traffic 39) and "chess puzzles" (traffic 47) untapped. Expand the title, subtitle, and description with these high‑traffic, moderate‑difficulty keywords to increase the Keywords Score.
Charts Score is 0% – the app does not appear in any global or category top charts, which heavily limits organic discoverability. Boost installs through a launch promotion, incentivized reviews, and ASO‑optimized A/B testing to move into the Board Games top 200.
A 50% quality score suggests issues with UI/UX, crash stability, or user engagement. Address any reported bugs, improve load times, and ensure the trial version clearly shows value to lift the quality metric.
The competitor "Chess Traps" is behind and shares only 2 keywords. By adding the missing high‑traffic keywords and better visual assets, you can capture their audience and dominate the niche.
The current description is truncated and lacks compelling screenshots or video previews. Adding 5 high‑resolution screenshots, a short gameplay video, and a localized short description can improve conversion rates and indirectly boost rankings.
- 1Add high‑traffic keywords (e.g., "chess tactics", "chess puzzles", "chess openings", "chess training") to title, short description, and long description.
- 2Create and upload 5 polished screenshots plus a 15‑second video preview highlighting trap videos and analysis features.
- 3Run a limited‑time install campaign (e.g., ad spend + incentive for 5‑star reviews) to push the app into the Board Games top charts.
- 4Audit and fix any crash or performance issues to raise the Quality Score above 70%.
- 5Localize the store listing into at least 3 high‑traffic languages (Spanish, Russian, German) to capture additional keyword traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1557 characters, providing good keyword density and information for users.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 25 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess traps?
Chess traps has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess traps rank?
Chess traps is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess traps?
Based on shared keyword rankings, the most frequent competitors of Chess traps are Chess Traps. These apps appear next to Chess traps on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess traps in on the Google Play?
Chess traps is listed in the Game Board category on the Google Play.
How can Chess traps improve its App Store Optimization?
Based on this audit, Chess traps should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess traps.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.