This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| icc | #13 |  |  |      | ||
| play chess online | #57 |  |  |      | ||
| chess engineOpportunity | #98 |  |  |      | ||
| online chess | Not ranked | — | — |  | ||
| chess gamesOpportunity | Not ranked | — | — |    | ||
| chess tournamentOpportunity | Not ranked | — | — |      | ||
| play chess with friendsOpportunity | Not ranked | — | — |  | ||
| chess puzzles | Not ranked | — | — |      | ||
| improve chess skillsOpportunity | Not ranked | — | — |    | ||
| chess appOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ICC DRS
Business
Real Chess
Game Board
Chessbot
Game Board
ICC PRO Mobile
Business
Chess L!VE
Game Board
Chess - Play vs Computer
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app suffers from very low visibility (13/100) due to poor keyword coverage and zero chart presence, despite a decent quality score (65%). Immediate focus should be on expanding and optimizing keyword usage in the title and description to capture high‑traffic terms.
Only 3 of the top 10 target keywords rank (icc #13, play chess online #57, chess engine #98). High‑traffic keywords like "online chess", "chess games", and "chess app" have no ranking, causing missed organic traffic.
Charts Score is 0%, meaning the app is not appearing in top‑charts for any region or category, which dramatically reduces discoverability and install velocity.
The brand term "icc" ranks at #13 with decent traffic (60) and moderate difficulty (74), indicating existing brand equity that can be leveraged for broader visibility.
Current title "ICC - Play Chess Online" misses the high‑volume keyword "online chess" and "chess app". Adding these terms while keeping the brand can boost relevance and rank.
The first 500 characters lack many target keywords. Embedding "online chess", "chess games", "chess puzzles", and "improve chess skills" naturally throughout the description will improve keyword density and relevance.
A 3.5‑star rating with 2,271 reviews limits conversion. Prompting satisfied users for 5‑star reviews and addressing negative feedback can raise the rating above 4.0, positively impacting store algorithms.
- 1Revise the app title to include high‑traffic terms, e.g., "ICC – Online Chess & Chess App" while retaining the brand.
- 2Rewrite the short and full descriptions to naturally embed at least 6 of the top 10 target keywords, prioritizing "online chess", "chess games", "chess app", and "chess puzzles".
- 3Add localized keyword‑rich copy and update the short description for each major market (US, IN, EU).
- 4Launch an in‑app prompt campaign to solicit 5‑star reviews from active users and address recurring issues in existing reviews.
- 5Refresh visual assets: add a gameplay video and new screenshots with caption overlays that contain primary keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2245 characters, providing good keyword density and information for users.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ICC - Play Chess Online?
ICC - Play Chess Online has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does ICC - Play Chess Online rank?
ICC - Play Chess Online is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ICC - Play Chess Online?
Based on shared keyword rankings, the most frequent competitors of ICC - Play Chess Online are ICC DRS, ICC PRO Mobile, Real Chess. These apps appear next to ICC - Play Chess Online on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ICC - Play Chess Online in on the Google Play?
ICC - Play Chess Online is listed in the Game Board category on the Google Play.
How can ICC - Play Chess Online improve its App Store Optimization?
Based on this audit, ICC - Play Chess Online should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ICC - Play Chess Online.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.