This audit was generated on May 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| excel tutorial | #1 | — |  |     | ||
| excel charts | #14 |  |  |     | ||
| excel formulas | #26 |  |  |     | ||
| excel functions | #31 |  | |  | ||
| excel spreadsheetOpportunity | #93 |  |  |    | ||
| microsoft | Not ranked | — | — |     | ||
| spreadsheet softwareOpportunity | Not ranked | — | — |  | ||
| microsoft excelOpportunity | Not ranked | — | — |  | ||
| data analysisOpportunity | Not ranked | — | — |      | ||
| microsoft office excelOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
EXCEL MIS TRAINING
Education
XLSX Sheets Edit Spreadsheet
Tools
Excel Reader: XLSX, XLS Viewer
Productivity
WExcel | WhatsApp To Excel
Tools
Full Excel Course (Offline)
Education
XLSX Viewer: XLS Reader
Productivity
Excel Reader XLS Viewer Editor
Productivity
XLSX Editor: XLS Viewer Reader
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
PictureThis - Plant Identifier
Duolingo: Language Lessons
Gauth: AI Study Companion
Learn English, Spanish: Learna
Finelo: Master Trading
ABCmouse: Kids Learning Games
PBS KIDS Video
BigFuture® School
Plant App - Plant Identifier
Kahoot! Play & Create Quizzes
Simple Bible Daily Verse Alarm
Airlearn - Language Learning
Lingokids - Play and Learn
Praktika – AI Language Tutor
Simply Draw: Learn to Draw
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for "excel tutorial" but overall visibility is low (43/100) due to poor quality score (38%) and lack of rankings for high‑traffic keywords. The primary priority is to boost metadata relevance and app quality to capture additional keyword traffic and achieve category ranking.
The app holds the #1 position for "excel tutorial" with 47 estimated monthly searches, giving a solid entry point for visibility. Leverage this position by reinforcing the keyword in the title and short description to protect the rank.
A quality score of 38% indicates deficiencies in assets, description length, and possibly user experience. Improving screenshots, adding a preview video, and enriching the description can raise the score and conversion rate.
Key terms such as "microsoft" (84 searches, difficulty 96) and "spreadsheet software" (49 searches, difficulty 38) are not ranked at all. The current metadata does not include these high‑volume terms.
The app has a 0% charts score and ranks only #14 for "excel charts" despite 49 monthly searches. Adding chart‑focused screenshots, a dedicated tutorial video, and explicit mentions in the description can improve this metric.
Competitor "EXCEL MIS TRAINING" outranks the app and shares two keywords. By targeting the same keywords with stronger assets and a more comprehensive description, the app can close the gap.
- 1Revise the app title to "Microsoft Excel Tutorial – Formulas, Charts & Functions" and insert top keywords (excel tutorial, excel formulas, excel charts).
- 2Expand the long description to at least 4000 characters, naturally incorporating all 10 target keywords and LSI terms such as "spreadsheet software" and "data analysis".
- 3Upgrade visual assets: add 5 high‑resolution screenshots that showcase formula creation, chart building, and data analysis, plus a 30‑second preview video highlighting chart tutorials.
- 4Implement an in‑app review prompt after a tutorial completion to increase review count and improve the rating from 4.1, boosting the quality score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1911 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): excel tutorial.
Infrequent updates
Last updated 16 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Tutorial for Excel?
Tutorial for Excel has a visibility score of 43 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 3, 2026.
On how many keywords does Tutorial for Excel rank?
Tutorial for Excel is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Tutorial for Excel?
Based on shared keyword rankings, the most frequent competitors of Tutorial for Excel are EXCEL MIS TRAINING, Full Excel Course (Offline), XLSX Viewer: XLS Reader. These apps appear next to Tutorial for Excel on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Tutorial for Excel in on the Google Play?
Tutorial for Excel is listed in the Education category on the Google Play.
How can Tutorial for Excel improve its App Store Optimization?
Based on this audit, Tutorial for Excel should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tutorial for Excel.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.