How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kids crafts & diy projects | #1 | — | ||||
| kids crafts | #2 | |||||
| craft activities | #2 | |||||
| family crafts | #2 | |||||
| seasonal crafts | #3 | |||||
| craft tutorials | #4 | |||||
| diy projects | #4 | |||||
| recycled crafts | #4 | |||||
| paper crafts | #32 | |||||
| origami designs | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has an excellent keywords profile (100% score, 8/10 top‑10 rankings) but is invisible in charts and category rankings, limiting organic installs. Immediate focus should be on expanding keyword coverage and boosting chart performance.
Eight of the ten target keywords rank in the top 4, including "kids crafts & diy projects" (rank 1) and "craft activities" (rank 2), delivering strong traffic potential (traffic scores 32‑51). Maintain these positions by preserving current title and short description.
Charts Score is 0% and the app is not ranked in the Lifestyle category, meaning it receives no boost from Google Play’s top‑charts algorithm. This is the biggest gap between visibility and conversion.
"paper crafts" sits at rank 32 and "origami designs" is not ranked at all despite moderate difficulty (36‑46) and solid traffic (34). These gaps waste potential search volume.
"seasonal crafts" ranks 3 with the highest traffic score (39) and low difficulty (35). Publishing seasonal content (e.g., holiday‑themed videos) ahead of key dates can capture extra downloads.
The leading competitor "DIY Easy Crafts & Home Decor" shares 5 of your top keywords and ranks higher overall. Analyzing its metadata and user‑acquisition tactics can reveal quick wins, especially in the shared keywords "craft tutorials" and "recycled crafts".
A 4.3‑star rating from 1,660 reviews is decent but can be improved. Higher ratings positively affect Quality Score (78%) and chart eligibility. Encourage satisfied users to leave 5‑star reviews through in‑app prompts.
Actionable recommendations to improve your visibility
Your description is 3800 characters, providing good keyword density and information for users.
10 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 5 keyword(s): craft tutorials, recycled crafts, seasonal crafts.
Score of 79/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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