This audit was generated on May 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kids crafts & diy projects | #1 | — |  |     | ||
| kids crafts | #2 | |  |   | ||
| craft activities | #2 | | | | ||
| family crafts | #2 |  | |   | ||
| seasonal crafts | #3 | | |  | ||
| craft tutorials | #4 | | |  | ||
| diy projects | #4 | |  |   | ||
| recycled crafts | #4 | |  |  | ||
| paper crafts | #32 |  |  |     | ||
| origami designsOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
DIY Easy Crafts & Home Decor
Art & Design
Baby Panda's Kids Crafts DIY
Game Educational
Origami Paper Vehicles
Education
Wolfoo Making Crafts -Handmade
Game Educational
Learn Crafts and DIY Arts
Lifestyle
Paper Crafts & Origami
Lifestyle
Kids Craft DIY - Crafts Making
Game Educational
Hometalk - DIY Ideas & Crafts
Lifestyle
Doll Color: DIY Paper Crafts
Game Simulation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
KashKick: Get paid to have fun
DailyGift: Earn Reward
Playful Rewards: Play & Earn
Ring - Always Home
Lemon8 - Lifestyle Community
myPurina – Pet Rewards App
Nextdoor: Neighborhood Network
Amazon Alexa
Rewarded Play: Earn Gift Cards
eero wifi system
Google Home
VYBS: Play & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has an excellent keywords profile (100% score, 8/10 top‑10 rankings) but is invisible in charts and category rankings, limiting organic installs. Immediate focus should be on expanding keyword coverage and boosting chart performance.
Eight of the ten target keywords rank in the top 4, including "kids crafts & diy projects" (rank 1) and "craft activities" (rank 2), delivering strong traffic potential (traffic scores 32‑51). Maintain these positions by preserving current title and short description.
Charts Score is 0% and the app is not ranked in the Lifestyle category, meaning it receives no boost from Google Play’s top‑charts algorithm. This is the biggest gap between visibility and conversion.
"paper crafts" sits at rank 32 and "origami designs" is not ranked at all despite moderate difficulty (36‑46) and solid traffic (34). These gaps waste potential search volume.
"seasonal crafts" ranks 3 with the highest traffic score (39) and low difficulty (35). Publishing seasonal content (e.g., holiday‑themed videos) ahead of key dates can capture extra downloads.
The leading competitor "DIY Easy Crafts & Home Decor" shares 5 of your top keywords and ranks higher overall. Analyzing its metadata and user‑acquisition tactics can reveal quick wins, especially in the shared keywords "craft tutorials" and "recycled crafts".
A 4.3‑star rating from 1,660 reviews is decent but can be improved. Higher ratings positively affect Quality Score (78%) and chart eligibility. Encourage satisfied users to leave 5‑star reviews through in‑app prompts.
- 1Add missing high‑traffic keywords (e.g., "origami designs", "paper crafts") to the title/short description and update the long description with natural keyword variations.
- 2Create and schedule seasonal video tutorials (e.g., Spring, Summer, Holiday) to capitalize on the "seasonal crafts" keyword and promote them via Play Store assets.
- 3Run a chart‑optimization A/B test: refresh app icon, feature graphic, and short description to improve click‑through rate and drive install volume for chart eligibility.
- 4Conduct a competitor metadata audit of "DIY Easy Crafts & Home Decor" and adopt any superior phrasing or keyword placement that aligns with your brand.
- 5Implement an in‑app review prompt after successful tutorial completion to lift the rating above 4.5 and increase the Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3800 characters, providing good keyword density and information for users.
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): craft tutorials, recycled crafts, seasonal crafts.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Kids Crafts & DIY Projects?
Kids Crafts & DIY Projects has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 3, 2026.
On how many keywords does Kids Crafts & DIY Projects rank?
Kids Crafts & DIY Projects is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Kids Crafts & DIY Projects?
Based on shared keyword rankings, the most frequent competitors of Kids Crafts & DIY Projects are DIY Easy Crafts & Home Decor, Learn Crafts and DIY Arts, Paper Crafts & Origami. These apps appear next to Kids Crafts & DIY Projects on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Kids Crafts & DIY Projects in on the Google Play?
Kids Crafts & DIY Projects is listed in the Lifestyle category on the Google Play.
How can Kids Crafts & DIY Projects improve its App Store Optimization?
Based on this audit, Kids Crafts & DIY Projects should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kids Crafts & DIY Projects.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.