This audit was generated on April 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
0
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| postmarks | Not ranked | — | — |      | ||
| walking trackerOpportunity | Not ranked | — | — |      | ||
| step counter | Not ranked | — | — |    | ||
| fitness journeyOpportunity | Not ranked | — | — |      | ||
| virtual travelOpportunity | Not ranked | — | — |      | ||
| passport trackerOpportunity | Not ranked | — | — |      | ||
| step rewardsOpportunity | Not ranked | — | — |      | ||
| walking gamesOpportunity | Not ranked | — | — |      | ||
| health trackerOpportunity | Not ranked | — | — |      | ||
| step challengeOpportunity | Not ranked | — | — |     |
Competitors
Apps competing for the same keywords
No direct competitors found in keyword rankings.
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
LADDER Strength Training Plans
Yuka - Food & Cosmetic Scanner
Planet Fitness
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
MyFitnessPal: Calorie Counter
MenuFit - Healthy Eating Out
AllTrails: Hike, Bike & Run
Tolan: Alien Best Friend
Runna: Running Plans & Coach
Cronometer: Calorie Counter
BetterMe: Health Coaching
Olive - Holistic Food Scanner
Finch: Self-Care Pet
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Postmarks has a very low visibility score (3/100) with zero keyword rankings and no reviews, despite a moderate quality score of 50%. Immediate focus should be on keyword optimization and user feedback to unlock organic traffic.
All 10 target keywords (e.g., "postmarks" traffic 65, difficulty 38) are not ranked, resulting in a 0% keyword score. Incorporate high‑traffic, low‑difficulty terms into the title, subtitle, and keyword field to start gaining positions.
The app currently has 0 reviews, contributing to a low quality perception and hindering chart eligibility. Implement an in‑app review prompt after meaningful usage milestones to generate authentic 5‑star feedback.
Keywords like "virtual travel" (traffic 50, difficulty 34) and "walking games" (traffic 50, difficulty 32) are relatively easy to rank. Prioritize these in the 100‑character keyword list and in localized metadata to capture niche search intent.
The app’s narrative—turning steps into a Japanese passport‑stamp adventure—is distinct in the Health & Fitness space, offering a compelling hook for creative assets and ad copy that can boost conversion rates.
With a 50% quality score, the screenshots and icon likely lack the polish needed for chart rankings. Update screenshots to showcase stamp collection, passport fill‑up, and real‑world maps, adding clear call‑outs to the “step‑to‑travel” mechanic.
- 1Add high‑traffic low‑difficulty keywords (postmarks, virtual travel, walking games, passport tracker, step rewards) to the keyword field and embed two of them in the app title/subtitle.
- 2Implement an in‑app review prompt after 5 days or after the user collects their first stamp to drive authentic 5‑star ratings.
- 3Refresh App Store screenshots and the app icon to highlight the stamp‑collecting journey, using annotated visuals and concise benefit copy.
- 4Conduct competitor analysis on top‑ranked "step counter" and "walking tracker" apps to benchmark metadata, screenshots, and review strategies.
- 5Localize the app metadata (title, subtitle, keywords) for key markets (e.g., Japan, US) to capture additional traffic from region‑specific search terms.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2981 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Postmarks: Steps & Stamps?
Postmarks: Steps & Stamps has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 28, 2026.
On how many keywords does Postmarks: Steps & Stamps rank?
Postmarks: Steps & Stamps is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
What category is Postmarks: Steps & Stamps in on the Apple App Store?
Postmarks: Steps & Stamps is listed in the Health & Fitness category on the Apple App Store.
How can Postmarks: Steps & Stamps improve its App Store Optimization?
Based on this audit, Postmarks: Steps & Stamps should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Postmarks: Steps & Stamps.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.