This audit was generated on April 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| waylist | #1 | — |  |     | ||
| trip plannerOpportunity | Not ranked | — | — |   | ||
| itinerary makerOpportunity | Not ranked | — | — |   | ||
| travel guideOpportunity | Not ranked | — | — |    | ||
| map collectionsOpportunity | Not ranked | — | — |      | ||
| trip organizerOpportunity | Not ranked | — | — |   | ||
| location saverOpportunity | Not ranked | — | — |      | ||
| travel itineraryOpportunity | Not ranked | — | — |   | ||
| route planner | Not ranked | — | — |     | ||
| destination managerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
Category Ranking
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Waylist ranks #1 for its brand name but overall visibility is very low (14/100) due to poor keyword coverage, no chart rankings, and a lack of reviews. The highest priority is expanding and optimizing keyword usage to capture high‑traffic travel terms.
The app’s own name "waylist" is ranked #1 with traffic 48 and moderate difficulty (37), giving a solid foundation to build on.
Only 1 of the 10 target keywords is ranked; high‑traffic terms like "trip planner" (traffic 70) and "itinerary maker" (traffic 42) are not appearing, dragging the Keywords Score down to 16%.
The app has 0% chart score and is not ranked in the Navigation category, meaning it isn’t gaining organic visibility from top‑list placements.
TripIt shares only one keyword with Waylist. Adding TripIt‑related terms such as "trip organizer" and "travel itinerary" (traffic 43‑45) can capture crossover users.
Current rating is 0.0 with no reviews, which lowers the Quality Score (50%). Gaining at least 20 5‑star reviews will improve credibility and ranking potential.
- 1Revise the 100‑character keyword field to include top traffic terms: trip planner, itinerary maker, travel guide, route planner, trip organizer, travel itinerary.
- 2Update subtitle and description to naturally embed these keywords, add clear benefit bullets, and include a strong call‑to‑action.
- 3Add localized, high‑resolution screenshots and a short preview video that showcase the Apple Maps integration and itinerary view.
- 4Implement an in‑app prompt after the first successful itinerary creation to encourage 5‑star reviews; aim for at least 20 reviews within 30 days.
- 5Test a freemium model (free download with optional in‑app purchase) to boost install volume and improve chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Waylist?
Waylist has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 28, 2026.
On how many keywords does Waylist rank?
Waylist is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Waylist?
Based on shared keyword rankings, the most frequent competitors of Waylist are TripIt: Travel Planner. These apps appear next to Waylist on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Waylist in on the Apple App Store?
Waylist is listed in the Navigation category on the Apple App Store.
How can Waylist improve its App Store Optimization?
Based on this audit, Waylist should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Waylist.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.