VixyVid: AI Video Maker

The app holds the #1 position for its exact brand keyword "vixyvid" with 60 monthly searches, giving it a solid foundation for brand‑driven traffic. Leverage this by ensuring the brand name appears prominently in the title and short description.

All 9 high‑traffic generic keywords (e.g., "ai video maker", "face swap app") are unranked despite combined traffic of ~540 searches per month and moderate difficulty (40‑80). This is the primary driver of the 17% keyword score.

The app sits at 3.5★ from 1,083 reviews, which is below the typical 4.2‑4.5★ for top‑ranking lifestyle apps, affecting quality score perception and conversion rates.

Keywords like "celebrity face swap" (traffic 38, difficulty 37) and "photo video maker" (traffic 61, difficulty 61) are attainable. Optimizing title, short description, and backend keywords for these can push the app into the top‑20 quickly.

Only one competitor, PixVerse, shares a single keyword. Conduct a deeper competitor keyword audit to capture additional terms they rank for, such as "deepfake video" or "AI meme creator".

The app is not listed in the Lifestyle category rankings, meaning it receives no chart boost. Improving ASO fundamentals will enable it to appear in the top 200, unlocking organic discovery.