This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mac vendor lookup | #1 | — |  |     | ||
| offline mac lookup | #1 | — |  |    | ||
| mac address database | #46 |  |  |      | ||
| mac vendor identifierOpportunity | #53 |  |  |   | ||
| ieee oui databaseOpportunity | #78 |  |  |     | ||
| mac address scannerOpportunity | Not ranked | — | — |    | ||
| network engineer toolsOpportunity | Not ranked | — | — |    | ||
| mac address trackerOpportunity | Not ranked | — | — |     | ||
| wireless network analyzerOpportunity | Not ranked | — | — |   | ||
| device identifier appOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
HKB ICT
Utilities
Reveal No Caller ID – MaskOff
Business
Loka Share
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Reverse Lookup
Reference
MX Education
Education
NordPass: Password Manager
Productivity
Offline: Files, Browser, VPN
Utilities
WIFI analyzer. Network scanner
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Utilities chart position
Google Chrome
Google Authenticator
Microsoft Edge: AI Browser
AT&T
myCar: Car Widgets & Dashboard
Xfinity
My Verizon
Cleanup: Phone Storage Cleaner
Cleaner Guru: Clean Up Storage
UK ETA
My Spectrum
Proton VPN: Fast & Secure
TV Remote - Universal Control
Universal TV Remote Control＊
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MAC Vendor Lookup has a modest visibility score of 41/100, ranking #1 for two primary keywords but lacking chart presence and user feedback. Immediate focus should be on expanding keyword coverage and building social proof to boost discoverability.
The app already ranks #1 for "mac vendor lookup" and "offline mac lookup", generating the highest traffic (67 and 36 respectively). Leverage these positions in the subtitle and promotional text to reinforce relevance.
Only 5 of the top 10 target keywords are ranked; high‑traffic terms like "mac address scanner", "mac address tracker" and "wireless network analyzer" are not ranking at all (traffic 41, 30, 37). Expand the 100‑character keyword field and add these terms to improve reach.
The app has 0 reviews and a 0.0 rating, which hurts conversion and credibility. Prompt first‑time users to leave a 5‑star review after a successful lookup and consider an in‑app prompt after the second use.
Competitors such as Reverse Lookup and HKB ICT rank for shared keywords but are ahead on others. Analyze their metadata for terms like "network engineer tools" (traffic 35) and add them to the subtitle or description to capture their audience.
Missing or low‑impact screenshots and video likely contribute to the 0% charts score. Create 5 high‑resolution screenshots highlighting offline lookup, fast results, and privacy, plus a short demo video, to improve conversion and chart eligibility.
The app is not ranked within the Utilities category, limiting exposure to category browsers. Boost downloads through a targeted ASO campaign (keyword ad groups, App Store Search Ads) to climb the category chart.
- 1Add high‑traffic, unranked keywords (e.g., "mac address scanner", "mac address tracker", "wireless network analyzer", "network engineer tools") to the keyword field and subtitle.
- 2Implement an in‑app review prompt after the second successful lookup to start generating 5‑star reviews.
- 3Create and upload 5 compelling screenshots and a 15‑second preview video that showcase offline functionality and speed.
- 4Refresh the description to naturally embed additional target keywords while emphasizing offline privacy and speed.
- 5Launch a modest App Store Search Ads budget targeting the top unranked keywords to accelerate downloads and improve category chart position.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2716 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): offline mac lookup.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MAC Vendor Lookup?
MAC Vendor Lookup has a visibility score of 41 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does MAC Vendor Lookup rank?
MAC Vendor Lookup is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MAC Vendor Lookup?
Based on shared keyword rankings, the most frequent competitors of MAC Vendor Lookup are Reverse Lookup, HKB ICT, MX Education. These apps appear next to MAC Vendor Lookup on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MAC Vendor Lookup in on the Apple App Store?
MAC Vendor Lookup is listed in the Utilities category on the Apple App Store.
How can MAC Vendor Lookup improve its App Store Optimization?
Based on this audit, MAC Vendor Lookup should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MAC Vendor Lookup.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.