How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mac vendor lookup | #1 | — |  |     | ||
| offline mac lookup | #1 | — |  |    | ||
| mac address database | #46 |  |  |      | ||
| mac vendor identifier | #53 |  |  |   | ||
| ieee oui database | #78 |  |  |     | ||
| mac address scanner | Not ranked | — | — |    | ||
| network engineer tools | Not ranked | — | — |    | ||
| mac address tracker | Not ranked | — | — |     | ||
| wireless network analyzer | Not ranked | — | — |   | ||
| device identifier app | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
MAC Vendor Lookup has a modest visibility score of 41/100, ranking #1 for two primary keywords but lacking chart presence and user feedback. Immediate focus should be on expanding keyword coverage and building social proof to boost discoverability.
The app already ranks #1 for "mac vendor lookup" and "offline mac lookup", generating the highest traffic (67 and 36 respectively). Leverage these positions in the subtitle and promotional text to reinforce relevance.
Only 5 of the top 10 target keywords are ranked; high‑traffic terms like "mac address scanner", "mac address tracker" and "wireless network analyzer" are not ranking at all (traffic 41, 30, 37). Expand the 100‑character keyword field and add these terms to improve reach.
The app has 0 reviews and a 0.0 rating, which hurts conversion and credibility. Prompt first‑time users to leave a 5‑star review after a successful lookup and consider an in‑app prompt after the second use.
Competitors such as Reverse Lookup and HKB ICT rank for shared keywords but are ahead on others. Analyze their metadata for terms like "network engineer tools" (traffic 35) and add them to the subtitle or description to capture their audience.
Missing or low‑impact screenshots and video likely contribute to the 0% charts score. Create 5 high‑resolution screenshots highlighting offline lookup, fast results, and privacy, plus a short demo video, to improve conversion and chart eligibility.
The app is not ranked within the Utilities category, limiting exposure to category browsers. Boost downloads through a targeted ASO campaign (keyword ad groups, App Store Search Ads) to climb the category chart.
Actionable recommendations to improve your visibility
Your description is 2716 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): offline mac lookup.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
MAC Vendor Lookup has a visibility score of 41 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
MAC Vendor Lookup is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of MAC Vendor Lookup are Reverse Lookup, HKB ICT, MX Education. These apps appear next to MAC Vendor Lookup on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
MAC Vendor Lookup is listed in the Utilities category on the Apple App Store.
Based on this audit, MAC Vendor Lookup should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MAC Vendor Lookup.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US