This audit was generated on May 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| purewallet+ | #1 | — |  |     | ||
| offline token exchange | #27 |  |  |      | ||
| blockchain walletOpportunity | Not ranked | — | — |      | ||
| cold walletOpportunity | Not ranked | — | — |    | ||
| crypto wallet | Not ranked | — | — |    | ||
| dex swapOpportunity | Not ranked | — | — |     | ||
| secure walletOpportunity | Not ranked | — | — |    | ||
| web3 walletOpportunity | Not ranked | — | — |    | ||
| dapp integrationOpportunity | Not ranked | — | — |      | ||
| cryptocurrency exchangeOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Pure Wallet
Finance
Fetch: America’s Rewards App
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Progressive
Chase Mobile
Klarna: Smarter everyday money
Atlas - Rewards Credit Card
Testerup: Freecash & Rewards
Intuit Credit Karma
Citi Mobile®
Freecash: Earn Money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
PureWallet+ has a solid quality score (78%) and dominates its brand keyword, but suffers from weak keyword coverage and lacks visibility in category charts, resulting in a low overall visibility score of 35/100.
The app ranks #1 for "purewallet+" with a traffic score of 47 and low difficulty (33), securing its primary brand search. Keep the brand name prominent in title and description to protect this position.
A quality score of 78% and a 4.2‑star rating from 1,554 reviews indicate good user satisfaction and technical health. Leverage this by highlighting the rating in promotional assets.
Only 2 of the top 10 target keywords are ranked. High‑traffic terms like "crypto wallet" (traffic 77, difficulty 72) and "cold wallet" (traffic 70, difficulty 45) are absent, severely limiting discoverability.
Charts score is 0%; the app is not appearing in global or category top‑charts, which further reduces organic exposure. This is tied to the missing keyword rankings and low install velocity.
Keywords such as "offline token exchange" (rank 27, traffic 49, difficulty 39) and "dex swap" (traffic 51, difficulty 38) have moderate difficulty and decent traffic. Optimizing metadata for these can quickly move them into top‑10 positions.
The first 500‑character description lacks many high‑traffic LSI terms. Insert phrases like "crypto wallet", "cold wallet", "web3 wallet", and "secure wallet" naturally, and ensure the short description contains at least two of them.
- 1Add high‑traffic, moderate‑difficulty keywords (crypto wallet, cold wallet, web3 wallet, secure wallet, dex swap) to title, short description, and keyword field.
- 2Rewrite the short description to include at least two primary keywords while staying within the 80‑character limit.
- 3Refresh the app listing graphics (screenshots, video) to showcase offline token exchange and cold‑wallet security, adding localized captions with target keywords.
- 4Launch a review‑generation campaign encouraging users to mention security and offline features, boosting rating relevance for "secure wallet" searches.
- 5Implement weekly A/B tests on metadata changes and monitor keyword ranking movement; aim to get 5 of the top 10 keywords into the top‑10 positions within 6 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PureWallet+?
PureWallet+ has a visibility score of 35 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 9, 2026.
On how many keywords does PureWallet+ rank?
PureWallet+ is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PureWallet+?
Based on shared keyword rankings, the most frequent competitors of PureWallet+ are Pure Wallet, CoinFlip Crypto Wallet, Fetch: America’s Rewards App. These apps appear next to PureWallet+ on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PureWallet+ in on the Google Play?
PureWallet+ is listed in the Finance category on the Google Play.
How can PureWallet+ improve its App Store Optimization?
Based on this audit, PureWallet+ should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PureWallet+.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.