This audit was generated on May 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| newen | #5 |  |  |     | ||
| mood trackerOpportunity | Not ranked | — | — |      | ||
| emotional intelligenceOpportunity | Not ranked | — | — |     | ||
| mood patternsOpportunity | Not ranked | — | — |    | ||
| mindful journalOpportunity | Not ranked | — | — |      | ||
| emotion trackingOpportunity | Not ranked | — | — | | ||
| mood analysisOpportunity | Not ranked | — | — |    | ||
| personal insightsOpportunity | Not ranked | — | — |      | ||
| mental health trackerOpportunity | Not ranked | — | — |   | ||
| emotional awarenessOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
New Scientist
News
Optiwatt: Local Energy Rewards
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
MyFitnessPal: Calorie Counter
Her 75
AllTrails: Hike, Bike & Run
MenuFit - Healthy Eating Out
LADDER Strength Training Plans
Cronometer: Calorie Counter
iCardiac: Heart Rate & Health
Finch: Self-Care Pet
Oura
StepsApp Pedometer
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Newen - Mood Intelligence has a very low visibility score (12/100) with only its brand name ranking in the App Store. The primary priority is to expand keyword rankings and generate user reviews to improve discoverability and conversion.
The app’s own brand keyword "newen" ranks #5 with a traffic potential of 36 and a modest difficulty of 30, showing that the brand identity is already recognized. Leverage this by keeping the brand front‑and‑center while adding complementary keywords.
All high‑traffic keywords such as "mood tracker" (traffic 79, difficulty 53) and "mental health tracker" (traffic 69, difficulty 42) are not ranked, causing the app to miss the bulk of search volume. This dramatically limits organic discoverability.
The app currently has a 0.0 rating with 0 reviews, which hurts both conversion and Apple’s trust signals. New users are unlikely to download an app without social proof.
Add 8–10 high‑traffic, moderate‑difficulty keywords to the 100‑character keyword field (e.g., "mood tracker", "mental health tracker", "emotional intelligence", "emotion tracking"). Prioritize terms with traffic >40 and difficulty <45 to maximize ranking chances.
The current title only contains the brand. Incorporate a secondary keyword (e.g., "Newen – Mood Tracker & Emotional Intelligence") within the 30‑character limit to capture additional search queries without sacrificing brand identity.
Refresh screenshots and add a short preview video that showcase the quick mood‑logging flow and insight analytics. Pair this with an in‑app prompt after 3–5 uses to encourage 4‑star+ reviews, aiming for at least 20 reviews within the first month.
- 1Revise the app title to include a primary keyword (e.g., "Mood Tracker") while retaining the brand name.
- 2Populate the keyword field with high‑traffic, moderate‑difficulty terms such as "mood tracker", "mental health tracker", "emotional intelligence", and "emotion tracking".
- 3Rewrite the description (first 400 characters) to naturally embed the new keywords and clearly state benefits and unique features.
- 4Create updated screenshots and a 15‑second preview video that highlight the 5‑second mood entry and pattern insights.
- 5Implement an in‑app review prompt after users log mood 3–5 times to collect at least 20 initial reviews and lift the rating above 4.0.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1625 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Newen: Mindful Journal & Mood?
Newen: Mindful Journal & Mood has a visibility score of 12 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
On how many keywords does Newen: Mindful Journal & Mood rank?
Newen: Mindful Journal & Mood is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Newen: Mindful Journal & Mood?
Based on shared keyword rankings, the most frequent competitors of Newen: Mindful Journal & Mood are New Scientist, Optiwatt: Local Energy Rewards. These apps appear next to Newen: Mindful Journal & Mood on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Newen: Mindful Journal & Mood in on the Apple App Store?
Newen: Mindful Journal & Mood is listed in the Health & Fitness category on the Apple App Store.
How can Newen: Mindful Journal & Mood improve its App Store Optimization?
Based on this audit, Newen: Mindful Journal & Mood should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Newen: Mindful Journal & Mood.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.