This audit was generated on May 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| what to wear | #28 |  |  |      | ||
| whattowear | #37 |  |  |    | ||
| outfit plannerOpportunity | Not ranked | — | — |      | ||
| weather clothingOpportunity | Not ranked | — | — |     | ||
| clothing adviceOpportunity | Not ranked | — | — |     | ||
| dress for weatherOpportunity | Not ranked | — | — |   | ||
| outfit guideOpportunity | Not ranked | — | — |    | ||
| weather outfitOpportunity | Not ranked | — | — |  | ||
| clothing recommendationsOpportunity | Not ranked | — | — |     | ||
| wearable weatherOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TheWear
Weather
Stylix: Plan Outfit by Weather
Weather
Layers: Weather to Wear
Weather
Outfits: What to Wear
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Weather chart position
The Weather Channel - Radar
WeatherFront - Radar & Models
AccuWeather: Weather Forecast
WeatherWise.app
WeatherBug: Weather Forecast
NOAA Weather Radar Live Map
MyRadar Accurate Weather Radar
RainDrop - Rain Totals & Radar
Alabama Weather Network
Clime: NOAA Weather Radar Live
Drive Weather with Live Radar
WXorNOT
Windy.com
CARROT Weather: Alerts & Radar
NOAA Live Weather Radar
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has strong quality (100%) but low visibility (23/100) due to poor keyword rankings and lack of chart presence. Immediate focus should be on keyword optimization and metadata to break into the top 30 for core terms.
Only 2 of the 10 target keywords rank, with the best position at #28 for "what to wear" and #37 for "whattowear". Traffic potential is moderate (34‑38) but difficulty is low‑medium, indicating easy wins with better keyword placement.
Charts score is 0%; the app is not appearing in any global or category charts, preventing organic discovery and credibility signals for users.
Keywords like "outfit planner" (traffic 57) and "weather clothing" (traffic 40) have significant search volume but the app is unranked. Their difficulty (51 and 37) is manageable with targeted keyword insertion.
Quality score is 100%, indicating excellent stability, performance, and compliance; this can be leveraged in App Store promotions and A/B testing to boost conversion once visibility improves.
Competitors like TheWear and Stylix rank ahead with only one shared keyword each, suggesting many untapped keyword opportunities. Analyzing their top‑ranking terms can reveal gaps to target.
The first 500 characters lack strong keyword density and compelling calls‑to‑action; adding high‑traffic keywords organically can improve relevance without sacrificing readability.
- 1Integrate top‑traffic unranked keywords (e.g., "outfit planner", "weather clothing") into the app title, subtitle, and keyword field, prioritizing those with difficulty ≤50.
- 2Rewrite the first 500‑character description to include at least 5 core keywords naturally and add a clear value proposition call‑to‑action.
- 3Create localized screenshots and short videos highlighting outfit recommendations to improve conversion and push the app into category charts.
- 4Perform competitor keyword gap analysis to capture terms they rank for but you don’t, then add them to the keyword list.
- 5Launch an A/B test on the subtitle and promotional text to measure impact on keyword ranking and install conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1720 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WhatToWear??
WhatToWear? has a visibility score of 23 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
On how many keywords does WhatToWear? rank?
WhatToWear? is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WhatToWear??
Based on shared keyword rankings, the most frequent competitors of WhatToWear? are TheWear, Layers: Weather to Wear, Stylix: Plan Outfit by Weather. These apps appear next to WhatToWear? on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WhatToWear? in on the Apple App Store?
WhatToWear? is listed in the Weather category on the Apple App Store.
How can WhatToWear? improve its App Store Optimization?
Based on this audit, WhatToWear? should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WhatToWear?.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.