How your app performs across different visibility factors
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10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mercato | #1 | — |  |     | ||
| same day delivery | #5 |  |  |    | ||
| home delivery | #7 |  | |   | ||
| grocery delivery | #8 |  |  |   | ||
| local grocery stores | #8 | |  |   | ||
| online grocery | #10 |  | |   | ||
| food shopping | #11 | | |  | ||
| grocery shopping | #12 | | |   | ||
| food delivery | #63 |  |  |  | ||
| fresh food delivery | #93 |  |  |    |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Food & Drink chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Mercato enjoys strong keyword coverage but lacks chart presence and category ranking, limiting overall visibility. Prioritize improving rankings for high‑traffic keywords and boosting install volume to climb the charts.
The app ranks in the top 10 for 6 of the 10 analyzed keywords, including #1 for "mercato" and top‑5 for "same day delivery" and "home delivery", reflecting excellent on‑page optimization.
Charts Score is 0% and the app is not ranked in the Food & Drink category, indicating insufficient install volume and engagement to appear on Google Play’s top charts.
"food delivery" (traffic 81) sits at rank 63 and "fresh food delivery" (traffic 57) at rank 93; moving these into the top 20 would capture a large share of high‑intent searches.
Despite being in the Food & Drink category, the app has no ranking, which reduces discoverability in category browsing and recommendation algorithms.
Competitor Zepto is ahead on three shared keywords; targeting those keywords with stronger metadata and fresh creative assets can erode Zepto’s advantage.
Actionable recommendations to improve your visibility
Your description is 1618 characters, providing good keyword density and information for users.
18 screenshots give users a comprehensive view of your app.
Your 4.8 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 4 keyword(s): local grocery stores, same day delivery, home delivery.
Score of 76/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Mercato: Grocery Delivery has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 11, 2026.
Mercato: Grocery Delivery is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Mercato: Grocery Delivery are Zepto: Groceries in minutes, Shipt: Order Grocery Delivery, Mercato b2b ميركاتو. These apps appear next to Mercato: Grocery Delivery on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Mercato: Grocery Delivery is listed in the Food & Drink category on the Google Play.
Based on this audit, Mercato: Grocery Delivery should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mercato: Grocery Delivery.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US