This audit was generated on May 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mercato | #1 | — |  |     | ||
| same day delivery | #5 |  |  |    | ||
| home delivery | #7 |  | |   | ||
| grocery delivery | #8 |  |  |   | ||
| local grocery stores | #8 | |  |   | ||
| online grocery | #10 |  | |   | ||
| food shopping | #11 | | |  | ||
| grocery shopping | #12 | | |   | ||
| food delivery | #63 |  |  |  | ||
| fresh food deliveryOpportunity | #93 |  |  |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Zepto: Groceries in minutes
Food & Drink
OUT
Food & Drink
Instamart: Groceries & more
Shopping
Gopuff - Grocery Delivery
Food & Drink
Burger King India
Food & Drink
Shipt: Order Grocery Delivery
Food & Drink
Mercato b2b ميركاتو
Business
Kroger
Shopping
IRCTC eCatering Food on Track
Food & Drink
Our Groceries Shopping List
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Raising Cane's Chicken Fingers
Domino's Pizza USA
7-Eleven: Rewards & Shopping
Yelp: Food, Delivery & Reviews
Wendy’s
Starbucks
BURGER KING® App
Instacart: Get Food Delivery
Subway®
Chick-fil-A®
Dairy Queen® Food & Treats
Chipotle
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mercato enjoys strong keyword coverage but lacks chart presence and category ranking, limiting overall visibility. Prioritize improving rankings for high‑traffic keywords and boosting install volume to climb the charts.
The app ranks in the top 10 for 6 of the 10 analyzed keywords, including #1 for "mercato" and top‑5 for "same day delivery" and "home delivery", reflecting excellent on‑page optimization.
Charts Score is 0% and the app is not ranked in the Food & Drink category, indicating insufficient install volume and engagement to appear on Google Play’s top charts.
"food delivery" (traffic 81) sits at rank 63 and "fresh food delivery" (traffic 57) at rank 93; moving these into the top 20 would capture a large share of high‑intent searches.
Despite being in the Food & Drink category, the app has no ranking, which reduces discoverability in category browsing and recommendation algorithms.
Competitor Zepto is ahead on three shared keywords; targeting those keywords with stronger metadata and fresh creative assets can erode Zepto’s advantage.
- 1A/B test title and short description to embed high‑traffic keywords like "food delivery" and "fresh food delivery" while keeping the brand name prominent.
- 2Refresh screenshots and video to highlight same‑day delivery and local store partnership, adding keyword‑rich overlay text for "same day delivery" and "online grocery".
- 3Launch a targeted user‑acquisition campaign (e.g., Google UAC) to boost install volume and improve chart rankings within the Food & Drink category.
- 4Expand the keyword set with long‑tail terms such as "online grocery shopping", "local grocery app", and "quick grocery delivery" and update the long description accordingly.
- 5Conduct competitive monitoring of Zepto’s top keywords and store assets; replicate successful elements (e.g., badge, offer) and differentiate with Mercato’s sustainability message.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1618 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): local grocery stores, same day delivery, home delivery.
Good visibility score
Score of 76/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mercato: Grocery Delivery?
Mercato: Grocery Delivery has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 11, 2026.
On how many keywords does Mercato: Grocery Delivery rank?
Mercato: Grocery Delivery is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mercato: Grocery Delivery?
Based on shared keyword rankings, the most frequent competitors of Mercato: Grocery Delivery are Zepto: Groceries in minutes, Shipt: Order Grocery Delivery, Mercato b2b ميركاتو. These apps appear next to Mercato: Grocery Delivery on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mercato: Grocery Delivery in on the Google Play?
Mercato: Grocery Delivery is listed in the Food & Drink category on the Google Play.
How can Mercato: Grocery Delivery improve its App Store Optimization?
Based on this audit, Mercato: Grocery Delivery should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mercato: Grocery Delivery.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.